2020 Will Be The Year Of Bullsh*t. Here’s How To Survi ...

This past weekend the Sunday Review from the New York Times declared the past ten years as the “Decade of Mistrust” and suggested that “Americans learned that they shouldn’t believe anyone or anything.” This rise in mistrust seems connected to the rise of bullshit too – and so it felt like a fitting theme for my first

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5 Non-Obvious Megatrends Changing Our World In 2020

For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business environment. Over the past decade, my team and I have identified and written about well over 100 trends covering everything from the rise of the #metoo movement (a trend we

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How Millennials Became Workaholics, Japan’s Big Hackin ...

Millennials Glorify #Hustle,Take Unhealthy Workaholism Mainstream As we live through the rise of “#hustle culture,” this article provides a much needed reminder that we need to stop celebrating workaholism among Millennials and instead describe the workplaces which foster this culture for what they are: toxic and inhumane.   Japan Hacks 200 Million Devices In Pre-Olympic CyberSecurity Test  To prepare

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The 2018 Non-Obvious Book Awards – Top 50 Business Boo ...

Every year my team and I read and review hundreds of books in the process of curating ideas to incorporate in our annual list of trends. Beyond using those books to inspire how we see the world, we also select our favorites each year to feature as part of the Non-Obvious Book Awards program. For

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Why Do Critics Hate Movies That Real People Love?

The Queen-inspired film Bohemian Rhapsody film was poorly rated by critics, yet became a big box office hit. Earlier this year, the same thing happened to Hugh Jackman’s The Greatest Show musical film about the life of PT Barnum. Why are critics so out of touch with what real people like? And why do we love the

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How Black Mirror Might Predict The Future Of Storytelling

This week I made my annual trek to Snug Harbor on Staten Island for the Future of Storytelling conference. I make it a point to come every year, and this year I was lucky to moderate a session with Jill Cress, the CMO of National Geographic, who is helping the brand move from “reverence to relevance.” At the

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Why Netflix Uses Taste Communities Instead of Demographics

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Last week Netflix announced that they would be stopping their long standing policy of asking customers to vote on early pilots for programs to see if they have enough critical mass and audience to continue. In the same week, at a television industry event a Netflix executive shared that Netflix finds demographics to be useless

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The Big Question Facing The Future Of Media and Publishing O ...

library

Recently a contributor to Forbes named Panos Mourdoukoutas wrote an opinion piece suggesting that local taxpayers would be better off if libraries were replaced with Amazon. The article created an instant controversy and media reporting of the outrage led Forbes to quickly take it down. For years the expansion of contributors to the Forbes network

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BBC Newscaster Realizes On Air That A Story Isn’t News ...

In this short video of a BBC newscaster reporting  about the “Royal Baby” announcement, you see a rare moment of truth where newsman Simon McCoy shows us what he really thinks about reading a relatively unimportant announcement as if it was “Breaking News,” when he knows it clearly isn’t. Which leaves us with the perfect

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Trend Watch – The Rise Of Media Escapism

Is it ever ok to take a break from your outrage and the 24-hour news cycle? We all should hope so. Yet taking this kind of break is leading to a widespread side effect: guilt. That time you spend watching The Bachelor or staying home from the latest angry protest march is time where you’re

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