Live Earth Includes DC, Thanks To The Native Americans

Today might be the largest simultaneous social marketing event ever staged – as Live Earth concerts light up stadium stages on 7.5 stages on 7 continents.  In case you’re wondering, the "0.5" stage is right here in DC.  The concert taking place now is at the American Indian Museum after they offered their venue for

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3 Things We Need (Besides the iPhone) To Revolutionize Mobil ...

As writeups of experiences with the iPhone cover blogs and traditional media today – many marketers will likely be reconsidering what their mobile marketing strategy should be in a world bound to evolve rapidly now that the iPhone is in people’s hands.  John Bell, the head of our Digital Influence group, has a great post

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500 Things You Can Learn From A Supermodel

You may think there isn’t much you can learn from a super model – but you’d be wrong. The job of a model is to look good.  We all know that part of this look can be due to creative photoshop artistry and “post-production” – as exposé style videos such as Dove’s Evolution powerfully illustrated.  What

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Rebranding And Announcing A New Book Deal

This blog quietly turned two years old about two weeks ago – and though it was tempting to do a post just about that, there was a good reason for waiting.  Today I have two announcements – one relatively small and one relatively big.  The first small one, is that I have rebranded this blog

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Rohit Bhargava: Social Media Today Podcast Just Launched!

Last week I was invited to do a podcast interview as part of the Social Media Today Weekly Podcast series being put together by Maggie Fox.  I am part of a group called the Social Media Collective which is a group of bloggers that write often about social media and it’s impact on business and

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Trendspot: Using Social Media to Tell the Inside Story of a ...

Getting the "inside story" is an appealing thing.  Whether you are talking about business, or entertainment, or even gossip about people’s daily lives, knowing the inside story means you are part of an elite club.  Inside stories are engaging, and they pass quickly from person to person (often, regardless of whether they are meant to

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Making "Fusion" a Greater Part of Your Marketing

Believe it or not, there are many people who don’t know what a mashup is.  If you ask those same people about what "fusion" means, most would probably be able to give you a better answer.  The reason is that fusion is a concept that has been around a lot longer than mashups, and it’s

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Are You Marketing Your Product Backstory?

Several weeks ago, I noted an interesting story about how Dole is offering "farm codes" printed onto stickers that are placed on organic bananas offering consumers the chance to get to know more about the farm that grew the banana by visiting www.doleorganic.com.  On Dole Organic, you can see such information as a description of

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How to Create a Microbrand Like GapingVoid

It might sometimes seem like everything is going micro.  With microlending, loans are getting smaller.  With online video, entertainment is getting shorter.  Technology devices are, of course, getting smaller. Micro is hot.  So it should come as no surprise that the next big thing coming fast into the marketing world is actually a little thing:

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Our (Packed) Event Calendar for March and April

It’s a sunny day in DC, the office is hot as spring seems headed toward us here on the east coast.  And as everyone knows, aside from flowers and birds, Spring is the season for conferences and marketing events to kick into high gear.  There are lots of events in the coming two months that

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