Canada Offers Third Gender Option Of “Intersex” ...

On August 24th the Canadian government approved a provisional measure to allow individuals who identify as neither male nor female to select a gender neutral “intersex” option on official documents. While the US government continues to head in the opposite direction by reducing gender inclusiveness, in Canada this measure will already take effect as of August

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The NuturePod Offers A Scary Prediction Of Future Parenting

Sometimes art is the best way to shine a lens on how our culture may be changing for better … or worse, as is the case with a hypothetical near-future product called the “NuturePod” created by artist and experimental futurist Stuart Candy. The installation on exhibit at the Museum of Contemporary Art in Antwerp, Belgium

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IKEA Creates 72 Regional Versions Of Its Iconic Catalog … ...

This week IKEA will release its new 2018 catalog, and this timely piece looks at how a small internal army of hundreds of photographers, art directors, copywriters, proofreaders, prop masters, carpenters, photo retouchers, programmers and CGI specialists make the catalog globally relevant. From zooming in on kitchen photos (because Chinese kitchens are smaller than American

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The Future of Elevators Could Go Sideways

What if elevators went sideways? They might soon thanks to a new system invented and being tested by German elevator producer ThyssenKrupp which aims to get rid of cables altogether and build elevators more like magnetic levitation trains, which are common in Japan and China. The idea would allow people in a tall tower to

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How “The Backscratchers” Are Reinventing The Agency Mode ...

Back when I worked in the agency world, I remember the angst every time an unreasonable demand came in from a client without a “proper” brief. Rather than try to change this sad reality of last minute requests (or complain about it behind the client’s back), “The Backscratchers” agency have created a model that embraces

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MIT Shares Theory On Why Some Neighborhoods Evolve

Why do some neighborhoods evolve and gentrify while others don’t? This fascinating story is about a joint research program between MIT and Harvard to identify what causes urban change. Tested with five American cities, this system quantifies the physical improvement or deterioration of neighborhoods. The early results are already surprising: “Contrary to popular belief, raw

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The Surprising Brand That Won Big At Cannes

The most famous portraits in history are all painted from the torso up. That was the interesting insight from Ogilvy that led to this campaign for shoe polish brand Kiwi which recently won big at the Cannes festival. By commissioning artists to draw the bottom half of famous paintings like the Mona Lisa – this

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Brazilian Publisher Offers On-Demand Clever Captions For You ...

Sometimes it is hard to pick the perfect caption for your selfie, but Brazilian publisher Leya has a solution to help … and introduce you to some of their newest authors in the process. The brand launched a chatbot that will ask you about your photo and then suggest a quote from one of their

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Love IKEA? Now Your House Can Smell Like It

What do cinnamon buns, lingonberries and assemble-yourself-bookcases smell like? IKEA … and soon you can bring that smell home in a fragrance developed by independent Swedish fragrance creator Byredo. The idea is an interesting exploration of how broadly a brand experience could go. Given the power of smell to evoke memory, something like this could

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Why America Needs Feminists (And Sweden Doesn’t)

This week a short but powerful piece from former model Paulina Porizkova casts a powerful light on the role of women in different cultures and her own struggles with being a woman first in the Czech Republic, then in Sweden and finally in her adopted home of America. Touching on sexuality, power, and politics –

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