Inbox Overload? Two Videos You Need To Watch …

If you have ever thought about declaring "email bankruptcy" just to get rid of all those old messages in your inbox – you may want to check out these two videos.  The first is an often passed around presentation from Merlin Mann’s Google TechTalk last year about "Inbox Zero" which is a philosophy for clearing

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Get Your Name On The Back Cover Of PNI!

Since I launched my new book PNI, I have been getting emails, Facebook messages, Twitter updates and live feedback at events about what people liked and didn’t like about the book. These comments are a wealth of insight, but no one aside from me is getting the benefit of seeing them. Amazon reviews are the

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How "Location Shifting" Could Reinvent GeoTargeted ...

There’s a pretty simple idea that could transform the landscape of targeted online communications, but no one is doing it … yet.  If you have ever done any online marketing that has been targeted by geography, you know that there are pretty much only two ways to do it currently online: 1. Based on IP

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Marketing In The Age Of Disposable Email

Some guy named Bob probably hates me. I don’t know him and he doesn’t know me … but he’s the unfortunate registrant of Bob.com and has used his first name for his email address. Yup, you guessed it – that makes his email address bob@bob.com. That also happens to be the email address that I

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PNI: Introduction … Get Your Exclusive Download!

As part of The Official Reader’s Group for Personality Not Included, I just released a first look at the full introduction for the book on my Facebook group. If you’re not yet a member, you may want to join now so you can get access to exclusive content like this, and find out first about

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Everywhere Mag and the Arrival of the User Generated Magazin ...

As someone passionate about travel and the travel industry, I pay a lot of attention to sites that are out there.  Travel has long been an active industry online, whether you talk about people’s behaviour with increasingly booking travel online, or the slate of review and opinion sites that let people share their opinions about

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Zero Sum Marketing

Are you familiar with the concept of a zero sum game?  It is a very simple, usually economic, principle which says that one person’s gain results in another’s loss.  For example, if a consumer has a budget of $500 to spend on Xmas presents (and sticks to their budget), then buying a $200 ipod means

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Announcing The Ultimate Marketing Bookstore

Several months ago I participated in the LitLiberation Blogger Challenge launched by my friend Tim Ferriss to try and raise money for DonorsChoose.org (a site which allows teachers to submit funding proposals to ask for help doing something they don’t normally get the funding for).  Around the same time, I started playing around with Amazon

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The Great Recycling Myth and Your Marketing Data

With all of the attention on global warming and what each of us could do, there is an interesting paradox that you may not realize which is happening right under your nose at work.  I was reminded of it again as I came across a Dilbert comic that sums up the issue in three short

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Spamments and Spamversations: How Do You Stay Out of Unwante ...

There has been a firestorm of discussion lately after Chris Anderson, editor of Wired Magazine and author of the long tail recently "outed" all the PR professionals that had been contacted him with anonymous spam style "Dear Editor" communications.  On a day where he had more than 300 of these, he finally decided he had

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