6 Lessons From the Best Marketing Campaign Ever

Last month an unlikely underdog stunned the marketing world at the International Cannes Advertising Festival. At the show, a single marketing campaign took home a Grand Prix award in three categories simultaneously–direct, cyber and PR– something that had never happened before in the 50+ year history of the show. Contrary to what you might expect,

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8 Interesting Facts About Sweden And Social Media

As the US continues to struggle with how the healthcare system needs to be reformed, it was interesting to spend a week focused on Sweden in my Global Communications class this week as it presents an interesting opposite. The country has a high degree of nationalized services, which citizens of Sweden pay handsomely for with

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8 Interesting Things About Marketing & Social Media In R ...

This week is the first of six straight weeks where a class I am teaching on Global Communications at Georgetown University will be focused on a particular region of the world. This week’s region is Russia and they have just completed one blog post each about what they learned on the region. As part of

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6 Ways Ford Is Finding Its Own Voice

Yesterday evening I co-hosted a tweetup in New York City where Ford was unveiling the new Ford Fiesta and a brilliantly conceived social media program to get 100 influencers to take the car on an extended test drive for 6 months as part of the Ford Fiesta Movement. The event was a gathering designed to

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SAJA Covering The Mumbai Tourist Attacks With Social Media T ...

My good friend and colleague Sree Sreenivasan sent out a note earlier today to members of SAJA (the South Asian Journalist Association) about a live webcast that SAJA will be hosting with several thought leaders in response to today’s tragic terrorist attacks in the heart of Mumbai. If you happen to be near a computer

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An Inside Look At Beijing During The Olympics

I have officially been in Beijing for 4 days now. I start this post with that admission, because before you read this I want you to know that I’m no expert on Beijing or China. Before this current trip, I have been here once before. Aside from a few useful phrases, I don’t really speak

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The Great #080808 Beijing Olympic Twitter Campaign Catches F ...

Anyone who has been to enough events with social media creators knows that it is inevitable that people will find a way to connect and find one another. To a degree, Twitter first caught on from this need a year and a half ago at SXSW in 2007. I have witnessed it over and over,

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Bin Laden And Unintended Brand Evolution

Bin Laden StencilOriginally uploaded by Nathan Longfield This may be a controversial post for some, but it is a topic I have been meaning to write about for some time. In fact, ever since I got an advance copy of an article by John Cook called "Branding Bin Laden" which was published in the April

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How To Get Your Event Marketing To Go Viral

Over the last several weeks I have found myself working on answers to the same question for both client work as well as some personal efforts around Personality Not Included. The question is a simple one that most marketers will deal with at some point in their career: how to get your product or service

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Lenovo Extends The Olympic Experience With 100 Athlete Blogs

For any die-hard Olympic enthusiasts like me, you already know that today is a special day. It’s exactly one month from the beginning of the Summer Olympic Games in Beijing (on 08/08/08) and media attention is already starting to turn towards these Games in a more frenzied way. For several months now, I have been

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