Trend: Why Your Second Life Might Matter More Than Your Firs ...

If you could have chosen a completely different path for your career, what would you have done? For generations, asking this sort of question was usually an exercise in idle daydreaming. Yet imagine if you lived in a world where you didn’t have to choose. Where the alternative career path you never chose could still

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The Campaign To Save NBC's Outsourced Ignites Racial De ...

Having moved from a city where political correctness barely exists (Sydney) to one where it was invented (Washington DC) qualifies me as something of an expert. The idea of the importance of being politically correct is good in principle … because there are many things that people can unintentionally do to marginalize or demonstrate an

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7 Predictions For How Healthcare & Our World Will Evolve ...

Most trend predictions that forecast beyond a year into the future are doomed to inaccuracy simply because of the pace of change and unpredictability of innovation. The rightfully skeptic among us are therefore likely to condemn a report that promises to predict how the world might look in 2020 as a work of optimistic fiction

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5 Crowdsourced Consumer Trends To Watch In 2011

Almost anyone you meet in marketing will usually be a fan of getting their data and insights about major trends in consumer behaviour from research reports. After all, we generally pay a lot of money for them, and (ironically) many of the most authoritative are BRANDED either by a research organization, or by an authoritative

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4 Insights From The World's Biggest Business Conference

Earlier this week, I spent several hours at the World Business Forum held in Radio City Music Hall in NY. The event drew more than 4000 attendees from over 60 different countries. By any measure, it is easily one of the largest business conferences in the world. Listening to powerful speakers like Jack Welch, Al

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The Five Branches Of Government 2.0

Earlier this week I had the privilege of moderating at panel at the Ogilvy offices in Washington DC all about defining and exploring Government 2.0 (watch the livestream archive online). The panelists featured several visionary minds and leading thinkings in the world of Government 2.0, including: - Alex Howard, O’Reilly Media - Gwynne Kostin, U.S. General Services

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5 Ideas From A Global Journey Through Beer Marketing

It is hard not to enjoy beer marketing. Even if you are not a marketer, this industry always offers creative advertising (particularly on TV) that is fun to watch and spends lots of money doing it. Every year at the Super Bowl, a good number of the Top 10 ads come from beer companies. In

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FIFA World Cup 2010 Marketing Roundup – 10 Marketing L ...

Now that the Round of 16 is over and we are down to the final 8 teams that will be playing in the Quarterfinals of the World Cup – most of the marketing that has accompanied the games has been played out and it’s a good time to try and look for some lessons from

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How To Take A Journey Instead Of A Trip

I used to hate slideshows. Not Powerpoint as many people call slideshows today, but the old style of slideshow. The one where you set up a carousel projector to show lots of little negatives encased in small cardboard frames to unwilling family and friends. If you are under a certain age, you probably won't know

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Blog Action Day: 10 Great Climate Change Marketing Campaigns

Today is Blog Action Day, a global movement of bloggers to all discuss a single issue on one day around the world. I have been a fan of this concept since the first one back in 2007 when my contribution was a post about “7 tips on eating differently to impact climate change.”  This year

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