Why Government Needs Social Media NOW

Recently there has been some talk on a few other DC-based social media consultant blogs about the rise of "Government 2.0" and whether the so-called experts in the space really deserve that title. Yet for all this attention on expertise in social media (justified or not), those of us who at least work and provide

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Got Controversy? Why Your Brand Needs One Today

A recently released book that I contributed to asked the question with it’s subtitle, "why don’t they get it?" It’s a fitting question today, as brands are often divided into those that understand the power of conversation and those that don’t. Slowly, however, brands are adding their names to the ranks of those that get

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4 Ways Social Media Could Save The Arts

Last week I had the fortune to be part of an event that we should all care about. It was a meeting of the National Arts Marketing Project, a conference sponsored by the Americans for the Arts and designed to help art based organizations around the country use marketing to drive more engagement, subscriptions, and

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Inside BusinessWeek's Social Media Idea: Business Excha ...

Several months ago I had the chance to see a beta version of a site that I was immediately pretty excited about. As with most private beta versions of sites, I wasn’t able to talk about it at the time to share my impressions, but I knew that it was a site I would be

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Buy My Second Book Today (And Save The World)

Ok, before I get into too much trouble – let me explain. Today is the release of a project that I am honored to be involved in, and you could arguably call my second book, though I am sharing author credit with 236 other authors I highly respect. The book is called Age of Conversation

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The Softer Side Of Measuring Social Media

How do you measure your social media efforts? How should you? Most people in the industry talk generally about measuring engagement as a concept and cite examples such as time spent on a site or number of comments, or inbound links as ways to track this. Others talk about ad equivalency (ie how much you

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Comcast's Actual Social Media Policy No One Knew About

One of the most useful panels at Blogworld Expo a few weeks ago was one featuring two of the most powerful customer service success stories using social media, and the characters behind them. Tony Hseih from Zappos (featured on The Personality Project several months ago) and Frank Eliason, the Comcast customer service manager behind the

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The Great #080808 Beijing Olympic Twitter Campaign Catches F ...

Anyone who has been to enough events with social media creators knows that it is inevitable that people will find a way to connect and find one another. To a degree, Twitter first caught on from this need a year and a half ago at SXSW in 2007. I have witnessed it over and over,

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The Rise of "Egommunication"

There is a magic power that a growing number of people are starting to have. It’s happening all around us with social media and yet most of the time it is going without notice. I can now communicate with someone without communicating with them. I can tell them something without talking to them. And I

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4 Unexpected Observations From BlogHer

I spent all last week attending events from two Mashable parties to the PSFK conference. Along the way I had the chance last thursday evening to attend the opening parties for Blogher – the conference dedicated to women bloggers. The first party was co-sponsored by Alltop and Kirtsy and held in Guy Kawasaki’s house in

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