SMO at the SixApart Business Blogging Seminar

On Monday, November 13th I will be presenting as part of a panel of several folks at the last Business Blogging Seminar of the year hosted by SixApart.  The event should be a great introduction to blogging for those unfamiliar, as well as a practical how-to event designed to help current bloggers maximize their traffic

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Join Us At The Vox Launch Party Tonight!

As part of Ogilvy PR’s ongoing partnership with SixApart, we will be helping host a launch party for the new Vox blogging platform tonight at Bimbo’s 365 Club in San Francisco.  The event should be a fun gathering of influential folks in the social media and blogging worlds – and a great excuse to network

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Dove's Evolution of Beauty Campaign Goes Viral on YouTu ...

Dove’s Campaign for Real Beauty has been one of the most talked about campaigns of the year, earning praise from people in the advertising world, as well as from real consumers for representing something different to the typical fashion advertising.  By focusing on the distorted perception of beauty that much of the fashion industry is

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The Dark Side of Social Media And 5 Ways to Avoid It

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz PR blogs have been on fire the past week debating the Walmart blog fiasco with Edelman at the helm.  Some have taken a subtle delight in Edelman’s failure (see comments on Richard’s response post), while others have

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Intel's "Living Without Boundaries" Stunt Cat ...

Earlier this week I posted about the Intel Second Life campaign that were working on with Millions of Us.  The campaign will come to a close tomorrow morning at 8am sharp with a scripted finale that you won’t want to miss.  Along the way, Versu has awakened the imagination of not just loads of Second

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Vote for ChangeThis Manifesto on Social Media Optimization

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz This blog post is a shameless plea for your vote.  I have a proposal on ChangeThis to write a manifesto about Social Media Optimization.  It is an attempt to take all the great thinking that many others

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How Brands Participate in the Conversation at OMMA East

For the last two days, as most interactive marketers know, there have been two dueling interactive marketing conferences taking place in downtown NY about 5 minutes apart from one another.  The OMMA East event, sponsored by MediaPost and the Mixx Expo 2.6 event sponsored by IAB this year decided to choose the exact same days

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SMO and the Art of "Tweaking"

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz Seth Godin yesterday posted about his concept of tweakers – a name he has coined for people who make things better without changing the original intent.  He has created a lens on Squidoo about it, and describes

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Adding the 17th Rule of Social Media Optimization

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz  I have received several emails from many people over the last few days having some interesting thoughts about what the 17th rule in the SMO list might be.  Over the past few weeks, the discussion of SMO

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JupiterResearch Tries to Redefine "Social Marketing&quo ...

Today’s Adotas email newsletter carried the story of JupiterResearch’s new initiative they are calling their "Social Marketing" service.  The offering is described in the language below and is further explored in a launch announcement blog post from Emily Riley, their lead analyst: Social Marketing helps companies capitalize on cutting-edge marketing techniques. Through best-practice analysis and

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