KLM Redefines How an Airline Can Use Social Networks

There is usually only one situation when travelling by air that warrants travellers banding together in a community.  Unfortunately, it is usually when they unite in dissent and outrage about the way they are being treated by airlines.  Apart from the "community" of frequent flyers, the airline industry has typically done a terrible job of

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IdeaBar: Creationstorms

Over the weekend I revisted ShootExperience, a site that has the really interesting premise of getting people together in a single location at a set time to photograph in a community and share images.  Describing their mission as "helping people to rediscover their everyday environment and lives through photography,"  the site has launched the Connective

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Our (Packed) Event Calendar for March and April

It’s a sunny day in DC, the office is hot as spring seems headed toward us here on the east coast.  And as everyone knows, aside from flowers and birds, Spring is the season for conferences and marketing events to kick into high gear.  There are lots of events in the coming two months that

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Learning from Blackberry's Social Media Marketing Mista ...

Blackberry’s recent "Share Your Stories" campaign was inspiring for me, though probably not in the way they intended.  I actually love my Blackberry, but their entire "Share your Story" campaign just struck me as lacking in any of the lessons many other marketers have learned about Web 2.0 marketing and what works in social media. 

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3 Big Reasons I'm Not An Apple Enthusiast

As a marketer, I should be in love with Apple.  After all, I have an iPod and a Mac at home – and Apple’s marketing success offers lessons for anyone wanting a great case study on how to position products, launch them into the market, and use distinctive product design to connect with consumers.  Getting

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10 Secrets of Successful Online Community

This past weekend I was moderating a panel at CommunityNext, a smart event focused on everything about online communities coordinated by Noah Kagan.  The event was a fun gathering of extremely smart folks from some of the hottest online communities today – and panelists/speakers shared many great thoughts on topics ranging from how to be

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Yahoo! Pipes Offers The Next Evolution of Marketing with RSS

RSS is one of those technologies that has a relatively enigmatic name for a very simple concept.  The idea that you can provide a feed of content that others can subscribe to is the ultimate simplicity.  Yet so far, RSS has been used primarily to push content that is offered by one group to many

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The Future of Online Communities: A Panel and a Poll

This coming weekend, I will be moderating a panel during Community Next, a very interesting day long event focused on the evolution of online communities.  The topic of the panel is on exploring some of the smartest do-it-yourself tools out there for “creating, analyzing, and marketing your own online community" and I will be joined

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Mahindra Uses Blogs to Sell Tractors – Now What's ...

For any marketer still questioning the value of blogs and social media for their brand and customers, here’s a case study worth paying attention to.  Mahindra has been getting some great press recently for stealing market share from Deere.  Aside from the impressive fact that they have managed to take on a longstanding "American" brand

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IdeaBar: "Beaconvertising" And New Social Media Ph ...

This post is not about the iPhone.  You might have heard that many people believe the latest innovation from Apple will not only revolutionize the mobile phone industry, but maybe even the future of mobile marketing.  Whether it does or doesn’t, in the short term, it’s easy to forget that ideas for innovation may come

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