Jose Cuervo’s Tequila Train, Kim Kardashian’s Se ...

Why Jose Cuervo Wins With Its All-You-Can-Drink Tequila Train The temptation to create a “Strategic Spectacle” is popular for brands desperately chasing experiential marketing. Usually it leads to short term thinking and limited results. Not for Jose Cuervo, though, as their popular unlimited tequila train has been running for over 7 years. That is what commitment to an idea looks

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Hotel Encourages Digital Detox, Cypto Founder Dies With Only ...

The Hotel That Forces You To Take A Digital Detox In Sweden, one hotel has created a stunt designed to encourage you to stay off of Wifi during your stay … by only charging you when you use devices in the room. If you can exhibit self control for the evening in the “Check Out

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Selfie Dysmorphia, Celebrities Abandoning Social Media and t ...

Why Every Ski Map Looks The Same This past weekend was a big one for skiing and so this article was interesting and timely – all about the life and work of a man who has drawn hundreds of ski maps for resorts. It is a fascinating reminder that there is beauty in the details of

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Robot Layoffs, Disappearing Street Food & Asymmetrical ...

Japanese Hotel Has First Round Of Robot Layoffs I first wrote about the Henna hotel, staffed entirely by robots, more than two years ago. It seems that the experimental property in Japan has discovered a hopeful truth: people sometimes prefer people. And so it may also be the first example in history of robots being

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Emotion Sensing App, P&G Challenges Agency Model, and R ...

Huawei’s New App Uses Sound To Let The Blind “See” Emotions Imagine an app that uses AI to read facial expressions and then translates the seven universal human emotions – anger, fear, disgust, happiness, sadness, surprise and contempt – into seven distinct sounds. Once it detects an emotion, it will play the sounds to allow visually

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Japanese Immigration, Tesla Time Lapse and the Best New Year ...

Japan Turns To Immigration To Solve National Demographic Crisis Can Japan find an antidote for their aging population crisis through immigration? The country is notorious for how difficult it is for outsiders to live and prosper, so it will be interesting to see if this new policy works. The First Major US Copyright Expiration In 20 Years

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The 2018 Non-Obvious Book Awards – Top 50 Business Boo ...

Every year my team and I read and review hundreds of books in the process of curating ideas to incorporate in our annual list of trends. Beyond using those books to inspire how we see the world, we also select our favorites each year to feature as part of the Non-Obvious Book Awards program. For

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5 Non-Obvious Trends Changing Business In 2019

For the past six months I have been curating stories and insights for the upcoming 2019 edition of Non-Obvious, and it will be out in just a few weeks. This post offers a sneak peek at five of the trends from the upcoming report this year. If you’d like to read the full report, you

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Most Online Content Is Crap. How Will We Decide What To Save ...

This week the Library of Congress mapped out an ambitious vision to expand its collection of digital content and broaden access to all of it. On the surface, cataloging all of this data seems like the ultimate impossible task because of how exponentially it is growing. It’s hard to imagine how any one group will be able

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Why The Future of Work Should Be Jobs Humans Actually Want T ...

On September 13th Time magazine ran a cover story on the plight of underpaid teachers in America. A few days later, an Amazon worker published an expose about inhumane working conditions and low pay in Amazon’s warehouses, while Bloomberg reported that the retailer is considering opening 3,000 cashierless stores by 2021. To cap off the week, the World Economic

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