The Best And Worst Of London 2012 Olympic Marketing Roundup

NOTE – To see a full visual roundup of the best and worst marketing, visit my London 2012 Olympic Marketing – Best & Worst Pinterest Board. As the world turn its attention to the Games in London today, I'll have to indulge my Olympic passion from afar this time around.  I've been a lover of the Olympics

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A Marketing Lesson From The Most Depressing Magazine Ever

I'm not really sure when I started getting Reader's Digest delivered to my home, or even if I subscribed to it. I am a sucker for magazines and always have been. So chances are I subscribed thanks to some sort of Grouponesque deal that I found online. Call it a marketing weakness, but if I

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I Like You, But Not That Way: How Retailers Lose & Win B ...

"3D Catalog" is a phrase you will see in a few articles about the retail industry these days. Unfortunately, it's not a cool new interactive augmented reality thing. This is a term that describes the fears of many real life retailers who are afraid of becoming a place where consumers just go to touch and

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