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Looking back, it’s fair to say the launch strategy Google used back in 2004 has become legendary. When the new platform first came out offering an unheard of 1 GB of free storage space, it was only available to an extremely limited group of people. As a result, having a Gmail account became an early … Read more
Disney World isn’t just a magical place for families or kids. It’s also pretty magical for marketers too. The Disney Institute has been around for more than two decades teaching business people from any industry how to apply techniques that have been honed at Disney Parks over years and years. Last week as I took … Read more
Yesterday I walked past a booth at the Consumer Electronics Show where a company was promoting their $59 tablet. The product was good, the price point was better than most other competitors, yet hardly anyone stopped at their booth. Just a few steps down was a beautifully designed booth promising “the world’s first real smart … Read more
About a year ago, I hacked my wallet. Actually, I bought a new wallet, and as an added feature it included a pocket with a removable smaller wallet. The smaller wallet was described as a “weekend wallet” where you could just grab the cards you most often used and carry those instead of the full … Read more
How much time do you spend trying to convince your target audience that you have the best product or service for them? Probably a lot. After all, that’s what most of marketing is supposed to do, right? So now imagine everything you’ve done is working. Your customer believes that you offer the best experience. They … Read more
What’s the Trend? Organizations uncover that one of their greatest assets to inspire loyalty can come from taking people behind the scenes of their brand and history. Every business has someone who is the legend behind the brand – and some are lucky to have that person still working. At large companies, employees can get … Read more
What’s the Trend? Successful entrepreneurs and companies create “on-the-side” consulting models to help others duplicate their success. For decades business owners and MBA students alike have used case studies to learn about business processes and strategy. The problem with case studies is that they are just stories on paper and can’t usually offer any sort … Read more
There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons – first because its my birthday, and second because it’s the day when I start an empty folder with the intention of collecting ideas for my year end trend report. Then … Read more
If there is one thing that the media industry proves year after year, it’s that it is dangerous to get attached to a new TV show. Every year audience favourites get cancelled by unforgiving network executives making decisions on short term ratings instead of long term potential. They use existing popular shows to lead into … Read more
If it seems like everyone has some advice to share about being an entrepreneur, it is because they do. The trouble often starts from trying to figure out what advice to really pay attention to. The method most of us use is to look at someone’s track record. If they have started or sold a … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
