The Real Reason Influencers Make So Much Money

Everyone wants to be an online influencer, because it seems to pay well, but who is really benefiting? This article from the USA Today actually takes the unusual step of trying to reverse engineer a “rate” for influence and ended up with an estimate of “up to $100 for every 10,000 followers per sponsored post.” The amount

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Why We Should Stop Trusting Viral Videos

Last week one of the inescapable stories in the United States was a controversial video showing a group of Catholic students appearing to clash with Native Americans. They were widely condemned and the video was endlessly dissected in opinion stories shared online and one of the students even went on television to defend himself. Over the course of

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The Dangerous Side Effects Of Marie Kondo’s Tidying Mo ...

Japanese organizational guru Marie Kondo recently launched a show on Netflix and has inspired millions of people to get rid of the clutter in their lives. Perhaps predictably, now some people are extending that advice to their digital lives too, as the WIRED UK article linked here points out. In this quest to rid ourselves

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Why The Myth Of The “Sold Out Show” Is Finally D ...

There was a time when people used to think the waiting list for season tickets to Redskins games took decades to clear. Then the team finally admitted those numbers were inflated and made season tickets available again last year. The idea of a show/venue being “sold out” is one of the most basic marketing techniques in entertainment …

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Why Do Critics Hate Movies That Real People Love?

The Queen-inspired film Bohemian Rhapsody film was poorly rated by critics, yet became a big box office hit. Earlier this year, the same thing happened to Hugh Jackman’s The Greatest Show musical film about the life of PT Barnum. Why are critics so out of touch with what real people like? And why do we love the

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How To Cure Your Social Media Addiction

This was a week filled with more social media stupidity than usual. In a single day I read two disturbing stories that got me thinking about the dangers of our social media addiction. In one, an excited baseball fan posted a picture of his World Series ticket (with the bar code visible) only to an observant thief

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Why Rage Isn’t As Useful As Anger

The truth can seem hard to find these days. One of my biggest challenges in putting this weekly email together to share with you is finding some perspective, particularly when it comes to Trump. As you might expect, many of the news sources that I subscribe to and use to compile this report are far

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Amy Winehouse And How Dead Artists Might Come Back On Tour A ...

This week the father of Amy Winehouse announced a world tour in 2019 featuring a “hologram” of his daughter on stage. A digital avatar of Winehouse, who died in 2011 from alcohol poisoning at the age of 27, will “perform” some of her most popular songs in a concert accompanied by a live band, real backup

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Do Fantasy Sports Dehumanize Athletes And Make Us Worse Peop ...

As Washington Redskin’s running back Chris Thompson shares, “Fantasy football, it makes us not human. It’s almost like people think we’re just robots out there, performing for you.” In a sport sometimes described as our modern day gladiator ring due to how often the sport causes long term inury and even death among its participants, Thompson has a

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How Black Mirror Might Predict The Future Of Storytelling

This week I made my annual trek to Snug Harbor on Staten Island for the Future of Storytelling conference. I make it a point to come every year, and this year I was lucky to moderate a session with Jill Cress, the CMO of National Geographic, who is helping the brand move from “reverence to relevance.” At the

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