How To Create A Content Marketing Strategy

If you haven’t heard the term “content marketing” – you soon will. The idea of content marketing is becoming more popular among marketing teams as a result of the growing influence of social media, but it has been around much longer than that. White papers, contributed articles, even infomercials are all forms of content marketing.

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How To Use Curation To Make Your Blog Better: Lessons From P ...

If you talk to most successful bloggers today, they will likely tell you that some part of the formula for their success has been their ability to adapt their blog to what people actually wanted to read and interact with instead of sticking to a closed vision of what their blogs should or could offer.

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The Rule of Recency – Why Updating Content Matters

A recent ad in the Washington Post takes aim at the’s of the Internet who have taken away ad revenue from job classified ads (a cash cow for newspapers in the past).  The ad copy reads "The average job listing in The Post is 2 days old. The average job listing online is 2

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