Getting Global Insight on Trends from Search

Since websites have become primary information sources about companies and products in the late 90s, integrated marketing teams have been using web analytics to mine data about users and translate this into trend information and ammunition for testing the usability of websites.  One metric in particular that almost all marketing teams pay attention to are

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Can Blogging Impact Your Bottom Line?

This is a question that any marketer who has discussed the prospect of blogging as a marketing tactic will be familiar with.  Many consultants are well accustomed to selling the many "soft" benefits of blogs such as starting a dialogue with customers, demonstrating transparency and having a soapbox on which to distribute your corporate point

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Finding a New Formula of Blog Influence

In a world of personal media where the technical constraints of publishing content are becoming nearly nonexistent – some have recently discussed the rising problem of information overload.  Seth Godin suggests that we may all be adding to the clutter, and though self-filtering, or relying on content creators to tag their content is ideal –

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Where to get Online Statistics

As one of a handful of Internet professionals in a PR agency, I’m continually asked for lots of stats to back up proposals as well as using them to support or inform my own recommendations for client work.  Here are several of the best FREE general sources for Internet statistics I’ve found out there:ITFacts.biz –

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Statistics about Parents & Moms Online

Below is a list of helpful resources all about parents online, including who they are and how to reach them: Report on Parents Online – published in 2002 from Pew Internet Child and Family Web Guide – List of resources online compiled by researchers at Tufts University (primarily about child development) Purchasing power of Moms

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Screen Sizing Stats & Resources

http://www.forestasia.com/tools/resolution.asp – A good resource for quickly seeing how a live site or page looks in a variety of screen resolutions, including smaller resolutions for Blackberries and mobile devices. http://www.anybrowser.com/ScreenSizeTest.html – Another site for testing screen size (more limited options) – along with useful tables outlining actual "live areas" in pixels after the header bar

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