The ROI of Blogging: Share Your Top 5 Stories

Two months ago, Charlene Li of Forrester produced a report on the ROI of blogging by comparing the relative spend on blogs to the spend required for focus group based research.  While some people immediately pointed out flaws in this reasoning, it was a great first step towards trying to define a model for measuring

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How to Create a Microbrand Like GapingVoid

It might sometimes seem like everything is going micro.  With microlending, loans are getting smaller.  With online video, entertainment is getting shorter.  Technology devices are, of course, getting smaller. Micro is hot.  So it should come as no surprise that the next big thing coming fast into the marketing world is actually a little thing:

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A Friday Question: Do We Need Platformism?

This idea is sure to rile some people up.  We are all familiar with the concepts of other "isms" where we are judged based solely on looks, race, physical appearance or some other subjective measure.  Sexism, Racism, Elitism … these are things no one likes, and most educated people know these are wrong.  The issue

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Product (RED): Smart Social Marketing or Meaningless Celebri ...

In a great post over at PSFK – Piers publishes the content of a conversation he had with Julie Cordua, the VP of Marketing for the often talked about Product (RED) social marketing campaign.  In case you’re among the few people that hasn’t seen the campaign, it created waves last year by introducing a for-profit

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Understanding The 12 Main Sources of Blog Traffic

Something odd happened about ten days ago, and it got me thinking about hidden blog traffic.  As many of you who read this content directly on my blog might have noticed, I publish my Feedburner RSS subscriber count on the right hand sidebar of my blog.  For those of you reading this on one of

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A Recap of 2006 on Influential Interactive Marketing

Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you extreme pain, please close this window now and come back tomorrow.  For all the rest of you, it’s the holidays and a quick glance around the marketing blogosphere will show

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Quantcast Offers Free Audience Data on 20 Million+ Sites

Yesterday I had a chat with Konrad Feldman, one of the co-Founders of a company called Quantcast that quietly launched an online measurement tool about two months ago which is currently in beta mode.  The tool is one of the first free resources I have seen focused on offering a complete picture of audience composition

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Umbria Provides Marketers with Blogger Lists for Sale

On Monday, Umbria announced a new service that helps marketers to answer what is becoming a more and more common question – which bloggers are most influential for my brand or industry?  While there are many tools and methods that can be used to uncover these bloggers, the Umbria Connect service promises to provide marketers

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The Fourth Estate and the Indian Blogosphere: Marketing in I ...

I recently had the opportunity to travel through India and spend some time with our colleagues in the Mumbai office of Ogilvy PR.  We had a great discussion about digital influence and more broadly about the role of online tactics in supporting traditional public relations activities.  As I was discussing the role of blogs with

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Find Your Organization's Social Media Score

John Bell, founder of our 360 Digital Influence group here at Ogilvy has a great post on his blog about helping organizations understand how to approach social media as part of their overall marketing communications efforts.  This is a question we are often asked by clients who see all the movement around them, but also

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