Why We Love Fake Stories, Perfume That Smells Like Nothing A ...

Rio-Londoneiro

I spent the early part of this week at SXSW and one of the themes of my talk (see slides here) was our shifting relationship to the truth. I believe we must choose to venture beyond our own media bubbles and seek out information from unfamiliar sources. This week the largest ever study of fake news found

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Snickers Launches Plan To Sell Candy Bars Based On Emotions

Forget using tech and big data for personalization – Snickers has a better idea … just let people tell you how they are feeling. The new versions of their “hunger bar” (as they are now calling their product) which will come out in June 2018, branded along with the emotion that they might fit with (like Salty&Sweet

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How Netflix Lawyers Delight The Internet By Having A Sense O ...

Earlier this week when Netflix sent a surprisingly human cease and desist letter to the folks who decided to create a “Stranger Things” themed popup bar without permission, people offered credit to their lawyers. It seemed to me like a better example of something that happens all too rarely in business: a brand deciding what

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The Mask That Displays Your Emotions In Real Time

Rather than wearing your emotions on your sleeve, a new product called the Hyperface lets you wear them on your face. The idea from London-based designer Eun Kyung Shin is to use a visor-like headset to create a new visual method for communications where we could understand each other more deeply without depending on emotional

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IKEA Creates 72 Regional Versions Of Its Iconic Catalog … ...

This week IKEA will release its new 2018 catalog, and this timely piece looks at how a small internal army of hundreds of photographers, art directors, copywriters, proofreaders, prop masters, carpenters, photo retouchers, programmers and CGI specialists make the catalog globally relevant. From zooming in on kitchen photos (because Chinese kitchens are smaller than American

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Why Chief Marketing Officers Don’t Last

The tenure of most Chief Marketing Officers is woefully short, but this fact is often dismissed as a symptom of changing leadership or sometimes ineffective results. New research points to the fact that CMOs often suffer from vaguely defined job responsibilities and confusion between whether more strategic thinking or focus on commercialization (or a hybrid)

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Google Launches Beautiful Tool To Teach Kids Online Safety

If you are a parent, one of the things that probably keeps you up at night is how to monitor your kids activity online and keep them safe from scams, cyberbullying or worse. This newly launched tool from Google looks to be a wonderful resource both for parents and also educators to teach kids everything

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What The “Robot Renaissance” Really Means … ...

Nothing says the future quite like robots, and this week there were plenty of interesting stories of how robots are being used in important, curious, quirky and sometimes terrifying ways. From robots replacing advertising agencies to virtual home tours to an edible robot that could soon crawl through your insides, the stories this week touch

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Glow-In-The-Dark Hair, Secret NYC Trains, Nike’s Anti- ...

First of all, thank you for indulging me for the past two weeks as I shared my favorite books of the year and also announced my latest book – this week I’m back with my picks for the most interesting and under appreciated stories of the week and they range from a brilliant new ad

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15 Non-Obvious Business Trends Shaping 2017 (Retail, Consume ...

Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit >> This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked

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