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I might be wrong, but …

Living in DC, one of the things that you become very used to is the qualifying statement.  A huge number of people in this town are either lawyers, politicians or aspiring politicians.  For any of these professions, it doesn’t pay to get caught in absolutes.  No matter what you believe, every statement must be qualified

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Fear Marketing

In the mail yesterday I came across a direct mail piece for www.basements.com with the warning "more hurricanes predicted" – aiming to convince me to waterproof my home.  I can only hope that this piece was created before recent tragedies and not a deliberate attempt to cash in on the misfortune of others.  But it

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Photoshop Scores PR Hits on West Wing & Desperate Housew ...

Microsoft Losing Marketing Battle for Email Users

The Future of RSS

Most popular industry blogs offer multiple feed options for the simple reason that RSS feeds are being used by professionals in many industries to aggregate and consume "niche news."  As an increasing number of news media sources offer their content through RSS feeds, this is becoming a defacto source for aggregating news in any industry,

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Collective Voice and Blogs

The theory of an encyclopedia built through the collective contribution of thousands of laypersons seems to defy logic. After all, how can you rely on individuals to work together with relatively few rules in order to develop a common encyclopaedic view of the world?  But despite the obvious problems, Wikipedia works – an online measure

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Chrysler's Firehouse: Corporate Blog Gone Wrong

Perhaps aiming to avoid the mistakes of Dell in ignoring Jeff Jarvis’ blog comments and experience, Chrysler PR chief Jason Vines has taken a wide swing in the opposite direction, lashing out at Steve Hall of Adrants in response to his (justified) posting about the new Firehouse.biz blog as being "stupid, illogical, idiotic and insane." 

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Going Horizontal on the Internet

Most everything outside of the Internet is vertical.  We walk upright.  Skyscrapers are, well, sky-high.  Books are printed in portrait sizes.  Memos, printouts, legal documents too are all printed vertically.  Newspapers, magazines, guidebooks – again, the majority are all vertical.  Yet computer screens and TV screens are horizontal.  Television and movies take advantage of this

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The New Game of TV Marketing

A rising trend with the coming fall lineup for US TV networks is the desire and necessity to make shows more interactive.  Though the leap of making all show content available online seems a stretch for most shows (FOX’s Reunion being a notable exception), legions of shows are using non-traditional ways to deepen their relationships

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The New Gap.com Focuses Between Browsing and Buying