First Time Here? Take A Quick Tour …


Do blogs matter?

I have heard that once a "hot new technology" makes it onto the cover of Business Week, it’s already on the road to mainstream.  Blogs have been heading that way since all the publicity during the 2004 election around the "citizen journalists", and even before.  But do they matter outside politics?  Apart from providing information,

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Visual Search and the Future of Search Engine Marketing

Digital Influence in Two Letters

Recently we have been asked by a number of clients to explain the concept of digital influence.  How are people influenced through digital communications media to purchase, believe, or become involved in something?  We always say it’s a combination of blogs, search engines, online (and offline) media, and yes, even advertising.  But it all sounds

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Content Protection, Piracy and Fair Use

A contract between Google and the University of Michigan released publicly on Friday contains no provisions for protecting the privacy of people who will eventually be able to search the school’s vast library collection over the Internet.  (Cnet Report) Here’s another hurdle in Google’s ambitious project to catalogue works from many libraries in a vast

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One Launches the Biggest eAdvocacy Campaign Ever

Online Moms and Travel Booking Online

On my way to a meeting in New York yesterday for a client in the travel industry, I started to consider the convergence of research reports that I have seen recently on both moms and travel booking online.  A Disney-commissioned audience segmentation I read some time ago noted the following key segments of moms: "Tech

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Online ad spending users are begging for

Apparently online real estate spending is set to more than double in 2005 to more than $1.8 billion dollars or approximately one in every six online ad dollars.  Thank god.  As anyone who has recently searched for real estate in any of the booming markets across the US will tell you, it’s not fun.  The

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Do you Gmail? Why Hotmail is failing …

I have a Gmail address.  In fact, most people in the web industry that I know are now using Gmail for their defacto personal email addresses.  About a year ago at this time, it was the ultimate cool factor.  A badge of honor among the techno-elite, Google’s invitation only viral strategy was driving people to

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Does time of day really matter?

A new report from eMarketer offers some new data in answering one of the most often asked questions in our industry: does time of day really matter for email marketing?  The report notes: 41% of Americans check email first thing in the morning 18% check email right after dinner 14% check email right when they

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Blogs and the Marketer's Quest for Brevity

This past weekend I went out to a local antique market to find a gentleman selling hundreds of old advertisements from magazines over the last 60 years, framed and mounted.  I bought one for a Hartmann Wardrobe Trunk … a great illustrated ad with more than a paragraph of descriptive copy.  In fact, all the

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