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Collective Voice and Blogs

The theory of an encyclopedia built through the collective contribution of thousands of laypersons seems to defy logic. After all, how can you rely on individuals to work together with relatively few rules in order to develop a common encyclopaedic view of the world?  But despite the obvious problems, Wikipedia works – an online measure

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Chrysler's Firehouse: Corporate Blog Gone Wrong

Perhaps aiming to avoid the mistakes of Dell in ignoring Jeff Jarvis’ blog comments and experience, Chrysler PR chief Jason Vines has taken a wide swing in the opposite direction, lashing out at Steve Hall of Adrants in response to his (justified) posting about the new blog as being "stupid, illogical, idiotic and insane." 

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Going Horizontal on the Internet

Most everything outside of the Internet is vertical.  We walk upright.  Skyscrapers are, well, sky-high.  Books are printed in portrait sizes.  Memos, printouts, legal documents too are all printed vertically.  Newspapers, magazines, guidebooks – again, the majority are all vertical.  Yet computer screens and TV screens are horizontal.  Television and movies take advantage of this

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The New Game of TV Marketing

A rising trend with the coming fall lineup for US TV networks is the desire and necessity to make shows more interactive.  Though the leap of making all show content available online seems a stretch for most shows (FOX’s Reunion being a notable exception), legions of shows are using non-traditional ways to deepen their relationships

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The New Focuses Between Browsing and Buying

Sent from my Blackberry Wireless …

I read somewhere that Michael Jordan used to get $30,000 every time he sneezed. He wasn’t getting paid to sneeze, of course, that’s just how much he would make every microsecond of the day based on his annual dollars from salary and sponsorships. Much of it came from retail fashion (sports apparel) – an industry

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Google Adsense vs. Yahoo/Overture Sponsored Search – A ...

Word of Mouth Marketing is not just Buzz

Whenever I describe the power of word of mouth marketing for clients, I’m careful to avoid putting the term "buzz" in the same sentence.  While creating a buzz is important and is certainly a component of word of mouth marketing, it also hints of transcience.  What constitutes buzz today can often be gone tomorrow.  Movie

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Apple Unveils New iPod Phone & iPod Nano

As expected, an hour ago Steve Jobs announced at Apple’s press conference that the company will launch a new iTunes phone through partnership with Motorola and a mini-ipod which he termed the "iPod Nano" and described as thinner than a pencil … You have to hand it to Apple, they know how to hype up

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BridgeBlogging for Social Awareness

The launch and initial success of Current TV is just one of the many new manifestations of this idea of citizen journalists who are augmenting, and some would argue, overtaking traditional media in terms of credibility in reporting real life as it happens.  Aside from empowering individuals and growing from its small and dedicated audience

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