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The Non-Obvious Insights Blog.

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Since 2004.

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The Rise of Antinatalism

The Rise of Antinatalism

Inside the Big Announcement from Author's Equity and How It Changes Book Publishing

Inside the Big Announcement from Author’s Equity and How It Changes Book Publishing

Inside the Ban On TikTok and Why It Could Work

Inside the Ban on TikTok and Why It Could Work

Why The Key To Bringing Traditional Medicine Back Might Be Better Branding

Why the Key to Bringing Traditional Medicine Back Might Be Better Branding

Why Your Eggshells Might Be Cracking More

Why Your Eggshells Might Be Cracking More (And What It Can Teach You)

Mapping Apps Are Getting Smarter

Mapping Apps Are Getting “Smarter” … That Might Not Be Good News

The First (And Maybe Last) Song Ever Released As A Slice of Pizza

The First (And Maybe Last) Song Ever Released as a Slice of Pizza

The Cover Design For Our New Book Is Ready

The Cover Design for Our New Book Is Ready! Get a First Look Below … 

The Yolk App Shows The Challenges of Relying On User's Constant Creativity

The Yolk App Shows the Challenges of Relying on User’s Constant Creativity

Why Americans Stopped Hanging Out and the Crisis of Social Fitness

Why Americans Stopped Hanging Out and the Crisis of Social Fitness

Inside The Secretive World Of Flavor Dust

Ever Wonder Why Certain Flavors Of Chips Are Sold In Some Countries and Not Others? Inside The Secretive World Of Flavor Dust …

Getting Ready For The Dynamic Pricing Future Of All Things

Getting Ready For The Dynamic Pricing Future Of All Things

My New Book

The-Future-Normal-book

The Future Normal is my latest award-winning exploration of 30 trends that are shaping humanity's future.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of nine books.

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The Rise of Antinatalism

Inside the Big Announcement from Author’s Equity and How It Changes Book Publishing

Inside the Ban on TikTok and Why It Could Work

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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