Skip to Main Content

The non-obvious blog

banner image

Dedicated To Helping Readers
Be More Interesting
Since 2004.

webby_awards_logo
1200px-AdAge_logo.svg
harward-business-review-logo
wall-street-journal-logo
post thumbnail for The “Anna Karenina Principle” That Explains How Optimists Differ from Pessimists

14 2025 August

The “Anna Karenina Principle” That Explains How Optimists Differ from Pessimists

The first line of Leo Tolstoy’s famous novel Anna Karenina offers this observation: “All happy families are alike; each unhappy family is unhappy in its...

Read Now
post thumbnail for The Rise and Fall of Drive-In Theaters

11 2025 August

The Rise and Fall of Drive-In Theaters

The year 1933 brought the world’s first drive-in theater. Since that moment, it’s become one of those iconic American-style exports of entertainment. Today it’s a...

Read Now
post thumbnail for The Book on How NOT To Use AI Is Being Written Right Now

07 2025 August

The Book on How NOT To Use AI Is Being Written Right Now

European payment network Klarna was one of the first fintech companies to go all in on AI. They were even featured as a case study by OpenAI....

Read Now
post thumbnail for The Non-Obvious Book of the Week: Defy by Dr. Sunita Sah

05 2025 August

The Non-Obvious Book of the Week: Defy by Dr. Sunita Sah

I ask for my coffee extra hot. Sometimes, I do that, and it comes cold anyway. There would be times when that happened and I...

Read Now
post thumbnail for The Perfect Sandwich Making Guide (and Why People Ignore Press Releases)

31 2025 July

The Perfect Sandwich Making Guide (and Why People Ignore Press Releases)

This is a press release I just read which got me thinking: Kroger Crafts the Perfect Sandwich Making Guide The release included a powerful reminder from...

Read Now
post thumbnail for The Future Will Include AI For Dynamic Pricing … Here’s What Could Happen Next

30 2025 July

The Future Will Include AI For Dynamic Pricing … Here’s What Could Happen Next

Here are two stories from this week that don’t seem to be related to one another. The first is about Delta ​testing AI for dynamic...

Read Now
post thumbnail for The Non-Obvious Book of the Week: Up the Organization by Robert Townsend

29 2025 July

The Non-Obvious Book of the Week: Up the Organization by Robert Townsend

Up the Organization was published in the mid-seventies, which technically makes it just about as old as I am. The lessons, though, are actually timeless and...

Read Now
post thumbnail for How AI Is Exposing the Idiocy of Influencer Marketing

28 2025 July

How AI Is Exposing the Idiocy of Influencer Marketing

Recently, an AI generated influencer went viral at Wimbledon. She wasn’t the first, but there was a ​firestorm of stories about how she is the...

Read Now
post thumbnail for The U.S. Postal Service Turns 250—So Let’s Celebrate the Innovations They Have Given the World

25 2025 July

The U.S. Postal Service Turns 250—So Let’s Celebrate the Innovations They Have Given the World

For over 100 years in the early days of the U.S. Postal Service, the way mail would get sent from small towns involved a crazy...

Read Now
post thumbnail for The Coming GLP-1 Buying Shift That’s Causing Brands to Panic

24 2025 July

The Coming GLP-1 Buying Shift That’s Causing Brands to Panic

The big story of GLP-1 medications has routinely been about weight loss, obesity and expanded usages beyond its original classification as a way to manage...

Read Now
post thumbnail for How One Longtime Brand Fan Is Bringing Back the Commodore 64

23 2025 July

How One Longtime Brand Fan Is Bringing Back the Commodore 64

The Commodore 64 is back!​ Appealing to grown-up geeks and younger technophiles alike, the computer aims to offer a “simpler, distraction-free computing experience” and suggests...

Read Now
post thumbnail for The Non-Obvious Book of the Week: The Age of Magical Overthinking by Amanda Montell

22 2025 July

The Non-Obvious Book of the Week: The Age of Magical Overthinking by Amanda Montell

Broadly, magical thinking describes the belief that one’s internal thoughts can affect external events. Mythologizing the world as an attempt to “make sense” of it...

Read Now
post thumbnail for The Booming Business of Being a Witch—Selling Spells on Etsy

21 2025 July

The Booming Business of Being a Witch—Selling Spells on Etsy

There was a time when not being a witch was a good survival strategy. Apparently those times have changed. According to ​a new piece from...

Read Now
+
+