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If you think about it, there are a lot of brands that define what they do or how they sell based on their names. This week at CES, Mastercard announced they would be dropping the words of the name from their logo. It’s a smart move considering how the financial world is moving away from ...
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There was a time when people used to think the waiting list for season tickets to Redskins games took decades to clear. Then the team finally admitted those numbers were inflated and made season tickets available again last year. The idea of a show/venue being “sold out” is one of the most basic marketing techniques in entertainment …
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Japan Turns To Immigration To Solve National Demographic Crisis Can Japan find an antidote for their aging population crisis through immigration? The country is notorious for how difficult it is for outsiders to live and prosper, so it will be interesting to see if this new policy works. The First Major US Copyright Expiration In 20 Years
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You know that moment in most long running TV shows when they do that recap show filled with all the greatest scenes from past episodes? Reading stories this week was a bit like watching one of those shows, with lots of recaps of the past year. So this week’s “holiday edition” of the Non-Obvious newsletter
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Every year my team and I read and review hundreds of books in the process of curating ideas to incorporate in our annual list of trends. Beyond using those books to inspire how we see the world, we also select our favorites each year to feature as part of the Non-Obvious Book Awards program. For
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For the past six months I have been curating stories and insights for the upcoming 2019 edition of Non-Obvious, and it will be out in just a few weeks. This post offers a sneak peek at five of the trends from the upcoming report this year. If you’d like to read the full report, you
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The Queen-inspired film Bohemian Rhapsody film was poorly rated by critics, yet became a big box office hit. Earlier this year, the same thing happened to Hugh Jackman’s The Greatest Show musical film about the life of PT Barnum. Why are critics so out of touch with what real people like? And why do we love the
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This was a week filled with more social media stupidity than usual. In a single day I read two disturbing stories that got me thinking about the dangers of our social media addiction. In one, an excited baseball fan posted a picture of his World Series ticket (with the bar code visible) only to an observant thief
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The truth can seem hard to find these days. One of my biggest challenges in putting this weekly email together to share with you is finding some perspective, particularly when it comes to Trump. As you might expect, many of the news sources that I subscribe to and use to compile this report are far
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