The Best And Worst Of Super Bowl Marketing Strategy 2011

This is not a blog post about the funniest ads. Or the most popular. If you’re reading this post, you probably care about the marketing lessons you can take away from the Super Bowl. So, without further ado – here is a roundup of the best and worst of the Super Bowl marketing from last

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Why TV Doesn't Matter For The Super Bowl Ripple Effect

The Super Bowl is the largest advertising event in the world. This year, brands will pay an average of $2.8 million to $3.0 million for 30 seconds of airtime during the Big Game – a resurgence after a rare decrease in rates for Super Bowl spots in 2010. Unlike last year, where slots were still

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5 Crowdsourced Consumer Trends To Watch In 2011

Almost anyone you meet in marketing will usually be a fan of getting their data and insights about major trends in consumer behaviour from research reports. After all, we generally pay a lot of money for them, and (ironically) many of the most authoritative are BRANDED either by a research organization, or by an authoritative

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Small Business Saturday: Amex's Smartest Marketing Effo ...

This morning as most Americans will wake up after the busiest "Black Friday" shopping day of the year, a weekend of buying and saving is likely to continue as people start to catch up on buying things they need and things they don't. This year, however, Black Friday will be followed by the newly named

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How Political Advertising Is Killing Marketing (And How To F ...

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left.                 - David Ogilvy If marketing were a person, political advertising would be its cancer. I work in marketing and have never worked on a political campaign, so despite my choice to live in Washington DC – my perspective is

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VISA Chases The Myth Of Exclusivity And Fails

Most of us have several different kinds of credit cards in our wallets. I have one of each of the most popular three (Visa, Mastercard & American Express*)and tend to use them for different things. Consumers who use multiple brands is a common situation replicated across many other industries, from fashion to automotive. While people

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5 Ideas From A Global Journey Through Beer Marketing

It is hard not to enjoy beer marketing. Even if you are not a marketer, this industry always offers creative advertising (particularly on TV) that is fun to watch and spends lots of money doing it. Every year at the Super Bowl, a good number of the Top 10 ads come from beer companies. In

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Discovery Channel Uses Social Networking To Freak You Out

I have never been a big fan of horror movies. Getting scared on purpose was never something that I quite understood. One of the scariest movies I ever saw, though, was a film back in 1995 called Outbreak with Dustin Hoffman which showed the response that the world would likely have to a global pandemic

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What USA Network Knows About Branding That MTV Doesn't

The day that Michael Jackson died, I turned to MTV for the first time in several years. Like others in the so-called MTV Generation sandwiched between the youngest of Generation X and the oldestof Generation Y, I remembered growing up in the 80s with the battle cry of "I want my MTV!" On that day,

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Why The "Old Spice Guy" Might Be The Perfect Brand ...

You might have seen a randomly bare chested and very good looking guy doing a bunch of short videos that look suspiciously like a funny commercial that has been on TV for months for Old Spice. Starting from a series of ads, over the last 48 hours the advertising team for Old Spice has created

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