Toyota Venza Reminds Us Of The Dangers Of Evangelism

If there is one universal truth that almost no one in the world of technology or social media has figured out, it might be this: everyone hates evangelists. No matter what they are "evangelizing" – the world view anyone who claims this title for themselves usually has is that the product, service or idea that

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Can Coke Start A Trend To Make Inspiration A Form Of Co-Crea ...

What if you could join your favourite band in studio to record their next single? For many, this is just a moment to dream of – but last month Coca-Cola partnered with the rock band Maroon 5 to do exactly that in a social experiment to create a new song in 24 hours. Fans could

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What David Ogilvy Can Teach You About Good Manners

There are some things in business that no one really teaches you. It is the "instinctive" part of being a professional, and it mostly refers to little things. A powerful reminder of how important those little things are comes from the founder of the brand I work for, David Ogilvy, who said: "I always use

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A Promising Future For Branded Entertainment

If there is one sign of hope for the marketing industry as a whole, it is that no one really wants boring, one-way, shout-oriented interruptive marketing to survive. Social media is a natural ally in this fight, given its focus on fostering conversations and creating content, but what about the role of marketing as entertainment?

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How ABC Killed Their Fan Base (And What All TV Networks Shou ...

In Dilbert, Mordac is the character who is described as the "preventer of information services." He is a caricature of the unhelpful IT support tech who seemingly goes out of his way to create inefficiency and discontent in the workplace. Unfortunately for all of us, he also seems to be the role model upon which

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How Levi's Rear View Girls Video Went Sneakily Viral

About two weeks ago, Levi's creative team in Australia hatched what seemed like a brilliant campaign stunt idea to promote the Levi's Curve ID jeans for women. They hired two models from New Zealand, equipped them with an "ass cam" that would tape people watching them on the street and sent them out in LA

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How Advertising Saved Art, Pixar And (Maybe) Creativity

There was a time when Pixar nearly went out of business. Yes, the studio that has been essentially printing their own money thanks to an unbroken string of hits like the Toy Story trilogy, Monsters Inc and Finding Nemo was not always so invincible. In the early 90s, Pixar was in danger of going bankrupt,

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The Best And Worst Of Super Bowl Marketing Strategy 2011

This is not a blog post about the funniest ads. Or the most popular. If you’re reading this post, you probably care about the marketing lessons you can take away from the Super Bowl. So, without further ado – here is a roundup of the best and worst of the Super Bowl marketing from last

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Why TV Doesn't Matter For The Super Bowl Ripple Effect

The Super Bowl is the largest advertising event in the world. This year, brands will pay an average of $2.8 million to $3.0 million for 30 seconds of airtime during the Big Game – a resurgence after a rare decrease in rates for Super Bowl spots in 2010. Unlike last year, where slots were still

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5 Crowdsourced Consumer Trends To Watch In 2011

Almost anyone you meet in marketing will usually be a fan of getting their data and insights about major trends in consumer behaviour from research reports. After all, we generally pay a lot of money for them, and (ironically) many of the most authoritative are BRANDED either by a research organization, or by an authoritative

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