The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

The Truth About Fox News: It Isn’t Fake.

Calling Fox News fake is a common theme among the people in my social media circles, but I have long been curious about their reporting and why so many people seem so deeply influenced by it. I’m a frequent reader of their stories and consistently have it as part of my overall media diet even though I often disagree with the stories there.

This week, I did a little experiment over a two day period to capture multiple headlines to see if I could identify a theme or pattern. There clearly was. In the headlines from the image above, do you see it?

Almost every story is based on a quote or opinion from someone. In some cases, they are sources who are objectively newsworthy – such as Maryland Governor Larry Hogan. In most others, they are either talk show hosts, celebrities (or their lesser known spouses), or professional athletes. The stories aren’t fake. They are reporting on what these people actually said.

The problem is, the opinions of insignificant people are reported alongside the quotes from actually influential people, creating confusion. In my reviews, no other media platform relies so heavily on “he said, she said” style reporting.

So perhaps the distinction we need to make more often isn’t fake news versus real news, but rather insignificant stories versus significant ones.

Leave a Comment

The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

Newsletter Subscribe

All Books

#1 WSJ & USA Today Bestselling Author

Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Contact

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

Contact

About You

What Are You Contacting Us About*:

Your Message