Back when I worked at a marketing agency I remember those times when I would see a campaign so inspired it would immediately make me wish I had thought of it. This new effort from FCB New York is one of those envy-inducing efforts. The goal is to position LG TVs as the ones that your binge-watching experience of your favorite shows deserves and the clever idea is to let you watch those shows in a set that recreates the environment of the show. So you can watch The Crown inside of an actual British palace, for example.

The brilliance of this campaign even extends to how they decided to award these exclusive experiences. To enter, every obsessed fan must persuade LG, in 500 words or less, why they deserve the prize — which guarantees the winners will have a great story to tell and the ability to actually share it in an interesting way.