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How Chicken Feathers Could Be The Future Of Home Insulation

It takes some serious Non-Obvious thinking to dream up using discarded chicken feathers as a super efficient home insulation material – but that’s the idea from a London duo who created “Aeropowder” and are testing its fire safety before making it a commercial product. I love these kinds of stories because it takes something we don’t need in the world and turns it into something we do. The polar ice caps might be melting, but it is innovations like this or the miraculous plastic-eating caterpillar that can make the world just a little bit better.

Read the full story on BBC >

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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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