What if you could have a stranger hand deliver your package internationally? While intriguing on paper this idea has many challenges given security concerns and the relative inconvenience of actually delivering. With all the potential pitfalls, what would it take for an idea like this to succeed? Adding a social community could be the key. Like Venmo, if there were a community where users could share their journeys, it would make this more of an experience. This would bring the beautiful serendipity of who you might meet front and center, and better illustrate that the inconvenience is worth it.

Read the full story on PSFK >

Love non-obvious stories? Get my weekly newsletter with stories like this one along with a short but useful analysis of why it matters … all delivered directly to your inbox every Thursday morning!

Subscribe to the Non-Obvious Insights Newsletter here >