For anyone who has ever aspired to play the guitar, taken a few lessons and then given up … Fender has a new solution to try and keep your passion for the guitar alive. In a perfectly strategic new move, the brand is launching an eLearning platform with videos to help people more easily learn how to play the guitar and some of their favorite songs. The entire effort is a perfect example of unselfish thinking. The brand understands that the longer someone sticks with the guitar, the more likely they are to buy a Fender at some point in the future.

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