Today is my birthday, and in between taking some time off – I can’t help noticing which brands happen to send me emails today (of the many who have my birthdate on file). The one from California Tortilla was easily the best of the group, so I thought I’d share it here (see below) – along with five reasons it was so good …
- Brand personality was great, quirky, and on brand for “CalTort.”
- Tempting product image makes you crave that free burrito right away.
- Limited offer that expires, so I need to act soon to redeem (but with a joke about the expiration).
- Clear and valuable gift of a free burrito instead of 10% off or some other more vague offer.
- Seamless redemption because the offer is preloaded onto my loyalty card so no coupon required.
Thanks CalTort for the gift – I’m looking forward to redeeming it soon!
I especially like how they’re generously giving you 2 weeks to benefit from their offer. Most “Birthday Clubs” I’ve seen are only valid ON your birthday. Excellent tips/observations.
I agree with Steve, most promos are only good on your birthday! Great points!
Thanks so much for the love and happy birthday!! Stacey Kane – VP of Marketing – California Tortilla
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Ah, the free product on your birthday. Too many great offers like these have gone by the wayside. In this, you not only have a great offer, but great copy that makes you feel warm and fuzzy about your free burrito. You would think the ‘free’ would do the trick, but the marketing guru behind this campaign understands that in today’s market, it just isn’t enough.
The Tortilla guys definitely got it right… not only did they please you with the email.. it stood out enough to be distributed among so many others online.. you truly deserve that thankyou comment from them!!
What a great gift. Love the typeface of the email too.
I agree with Steve
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