For at least half of the people who will watch the Super Bowl this coming Sunday, the draw will not be as much about the game as it will be about the ads that show during the game.  As many bloggers and other social media types get set to Twitter the ads live, or react to them on community sites, Firebrand is launching a homage to this annual phenomenon in true over the top Hollywood tribute style.  The site, which I have written about before, will feature the greatest Super Bowl ads throughout the week, leading to what they are calling Firebrand Monday … the day after the game.  Dubbing it "advertising’s holiest day" – they are celebrating the entertainment value of ads in a way that maps well to what the site offers overall. 

Here is a video they released last night to bloggers to promo their activities:

Throughout the week, their schedule will include themes such as "chicks in charge" and "big time celebrities."  For those of you who are ad lovers, it will likely be a marathon event you won’t want to miss.  And for those getting ready to snark it up real time on Facebook, Twitter, Pownce or <insert other social media site here> during the game, you may want to study up on the greatest past Super Bowl commercials to get ready.  After all, this kind of attention on advertising only comes once a year.