Below is a list of helpful resources all about parents online, including who they are and how to reach them:
Report on Parents Online – published in 2002 from Pew Internet
Child and Family Web Guide – List of resources online compiled by researchers at Tufts University (primarily about child development)
Purchasing power of Moms – Stats on the purchasing power of moms, straight from Babycenter.com
Mom’s and Technology Use – Stats on Mom’s and technology use
80% of Moms use the Internet to save time – Lots of great information and stats from an extensive survey about Moms’ use of the Internet, conducted by Opinion Research Corporation for America Online in 2004.