John Cleese Connects with IT Managers in Viral Online Film

I just got my LiveVault poster today from the Institute for Backup Trauma.  It’s a site I visited about 4 weeks ago promoting the data storage solution offered by LiveVault.  The campaign is a brilliant spokesperson marketing execution featuring John Cleese as Dr. Twain Weck in an online film about an "original story told for

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Store Wars Viral eAdvocacy Campaign Uses Popular Culture to ...

The first component of eAdvocacy is getting your issue on the radar screen.  Piggybacking on the release of the new Star Wars movie, a viral campaign supporting organic produce offers a new take on eAdvocacy with a Star Wars parody at  http://www.storewars.org/flash/.  Produced by the same team that developed the award-winning "Meatrix" about the true

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eBay and Online Reputation Systems

Just a few weeks ago I got my blue star on Ebay.  Aside from signifying that I’ve now successfully bought or sold 50 pieces of junk – it also felt like validation in the purest kindergarten way.  Somebody likes me.  50 somebodies.  And they even said so when they rated me positively.  It also got

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