Inside Lenovo's Olympic Blogging Program

This past week in the string of posts about the book coming out, I’ve been stockpiling ideas for "real" blog posts and wanting to write about them more and more. Thankfully now that I launched the Personality Matters blog, I will post most of the updates about the book there and refocus on marketing strategy

Continue reading »

Be Part Of The Personality Not Included Book Launch On March ...

There are a lot of ideas for how to launch a book online. As I head toward launching* Personality Not Included this Friday, I’ve looked at most of them. Some authors create a group and ask all their contacts to all hit an online bookstore like Amazon at one time to create a surge in

Continue reading »

Blogger Social 2008 and the Art of Personalized Outreach

The first thing I should say is that I was planning to write about Blogger Social 2008 anyway.  You’ll see why I started with that disclaimer in a moment … Just about everyone in any kind of communications role has probably reach out to at least one blogger at some point to share something of

Continue reading »

Guest Post: Creativity 2.E

The Evolution of Creativity is Underway.  Which Side Are You On?By David Armano Are you a Planner who thinks about design?  Maybe you are a designer who obsesses about the business impact of your designs.  Or you might be an Information Architect who thinks about motion, transitions, multimedia, and uses tools like storyboarding and visual

Continue reading »

A Recap of Ideas from Nielsen's CGM Summit 2007

I spent the day today at the Nielsen CGM Summit in NY listening to some panels and presentations from Nielsen and many of their clients about the future of measuring CGM.  One thing I was looking forward to about this event in particular is that the percentage of brands vs. agencies in attendance would be

Continue reading »

Blog Action Day: 7 Tips on Eating Differently To Impact Clim ...

One thing I can’t resist is an ambitious project.  As a marketer, if there is a groundswell for something that I believe in or find interesting, I am highly likely to try and be a part of it.  That’s why I join all sorts of groups, and why I try to lend my voice to

Continue reading »

10 Truths of Marketing in a Web2.0 World

I am in Austin today participating in the eMarketing Summit as part of the Innotech Conference.  I had the chance to do a lunch keynote presentation following Allen Olivo of Yahoo – focused on marketing in a Web2.0 world.  The presentation had a great crowd of engaged people and most (surprisingly) managed to stay awake

Continue reading »

Influential Marketing Blog Featured in Wall Street Journal

Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading  section of the Wall Street Journal yesterday in an article by Keith Huang.  As Jay Berkowitz from Ten Golden Rules shares on his team blog, my blog was one of 60 resources that they recommended to the

Continue reading »

8 Unique Reasons People Like Twitter (And Why Microblogging ...

On the surface, capturing what you are doing on daily, hourly or even minutely (double meaning intended) basis seems like a useless activity.  Who has the time to send these incessant "tweets" all day long?  As it turns out, lots of smart folks with respectable jobs, but that’s besides the point.  Driven by Mark Simon’s

Continue reading »

The Great Twitter Experiment

Ok, maybe not so great – but over the next week I am going to become an active Twitter user.  I have not been a huge user of Twitter, though I have written before about seeing the potential for using it for marketing.  Recently, there have been several other folks also speaking out about how

Continue reading »
Pages:«123456789...15»