What's In Your Firefox?

I love Firefox.  From its signature "tabbed browsing" to its open source heritage – Firefox has experienced huge growth thanks to the legions of brand believers who have spread the word about Firefox.  The Firefox brand has become a badge of honor – just as most graphic designers would never willingly choose to use a

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A New Way of Sharing Patient Opinions Online

The phenomenon of Internet users sharing their opinions about products and services online is well into the mainstream now, with large etailers like Amazon.com encouraging customer reviews, sites like TripAdvisor asking travellers to review lodging in destinations around the world and  ratings systems for buyers to evaluate sellers on sites like ebay and others.  Online,

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Finding a New Formula of Blog Influence

In a world of personal media where the technical constraints of publishing content are becoming nearly nonexistent – some have recently discussed the rising problem of information overload.  Seth Godin suggests that we may all be adding to the clutter, and though self-filtering, or relying on content creators to tag their content is ideal –

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Are Domain Names the Next Tagging Phenomenon?

Tagging is in right now.  From a network for teens to Yahoo’s purchase of del.icio.us and Flickr … everyone in the industry is betting big on tagging.  And why shouldn’t they?  Search is no longer the only way to find information online. Jakob Nielson (the controversial usability guru) even categorized search engines as leeches. That

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The Greatest Viral Marketing Tool Ever

Google, by virtue of the sheer volume of their daily visitors has built into their site what might be the greatest viral marketing tool ever … their corporate logo.  And on occasions outside of the standard American holidays, they often use the logo to promote their cause, product, holiday or scientific endeavour of the day. 

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Using Wikipedia for Marketing

During the Search Engine Strategies conference, I attended a panel focused on SEM in relation to online communities – with a particular focus on deli.cio.us and Wikipedia.  Members of the panel shared several great ideas about how to market in a community environment, without alienating members of the community or being perceived negatively as a

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bloggoggle: Directory of Blogging Professionals

I came across the beta for this site today, an interesting effort to merge the best qualities from a site like Squidoo (letting individuals share their expertise) and LinkedIn (letting individuals network with one another).  The interesting angle on this site is that it focuses very narrowly on the niche of professionals who have their

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TrendSpot: The Rise of Human Search Filters

The Trend:The same perceived lack of structure on the web that originally led Jerry Yang to create the first Yahoo Internet Directory is causing one of the most prevalent trends online today, the rise of human search filters.  Search engines are getting more sophisticated as algorithms get refined for every new spammers trick – to

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eBay and Online Reputation Systems

Just a few weeks ago I got my blue star on Ebay.  Aside from signifying that I’ve now successfully bought or sold 50 pieces of junk – it also felt like validation in the purest kindergarten way.  Somebody likes me.  50 somebodies.  And they even said so when they rated me positively.  It also got

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