The Ultimate Social Network You Haven't Heard Of

Ok, maybe you have … and it just might be Flixster, a social network dedicated to film, actors, Hollywood and movie fans.  The obvious question you could be wondering is how it can be "the ultimate" when there are so many other social networks that have been around longer, pull more traffic, have more users

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IdeaBar: CGM, the SuperBowl and a New Model for TV Advertisi ...

The Superbowl is the real start to the new year for the advertising industry.  Just as the Chinese new year comes on a delay from the celebration of January 1st, the Superbowl manages to turn public attention to advertising in a way that is far beyond the other 364 days of the year.  As the

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The 2007 Marketer's Sneak Preview Guide to SuperBowl Ad ...

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As the days count closer and closer to the Super Bowl this weekend, the hype about the ads is reaching the typical fever pitch that it always does each year as every news media outlet turns it’s

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Chalkvertising: Watch Julian Beever Create One of his 3-D Pa ...

As a follow up to my earlier post about our campaign for Aveeno working with Julian Beever, we just posted a video on YouTube showing how Julian creates those amazing 3-D pavement drawings of his.  You can see all of his previous work in a Flickr Gallery, and the video is below:

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Google Celebrates Australia Day With An Aerial Maps Mashup

For those that haven’t been keeping up on their Aussie daily news ticker, today is Australia Day – and to celebrate, Google has launched an innovative campaign where they have been photographing Sydney Harbor from the skies through the course of the day and posting images on a mashup site for anyone to see.  The

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Sneak Preview: Rembrandt TV Ad to Break on Desperate Housewi ...

In a rare move, I am actually posting two days in a row about real client projects (I know, it’s shocking).  For those who know me and this blog, I don’t often talk about client work – mainly because our corporate blogging policy prevents it, and much of our work is either confidential or we

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A Recap of 2006 on Influential Interactive Marketing

Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you extreme pain, please close this window now and come back tomorrow.  For all the rest of you, it’s the holidays and a quick glance around the marketing blogosphere will show

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Ideas for Marketing with Fantasy Games Online

On Friday last week, there was a great piece by Julia Beizer in the Washington Post Express about a different category of fantasy games that offer an alternative to Fantasy Football.  Now officially giving up on my Fantasy Football team after losing my two star players in back to back weeks to season ending injuries,

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Using YouTube to Launch a Global Movement: The Story of Free ...

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz The rise of phenomenally viral videos on YouTube is happening every day now, ranging from the silly to the funny.  Recently I came across the Free Hugs video posted above on YouTube less than two months ago

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Dove's Evolution of Beauty Campaign Goes Viral on YouTu ...

Dove’s Campaign for Real Beauty has been one of the most talked about campaigns of the year, earning praise from people in the advertising world, as well as from real consumers for representing something different to the typical fashion advertising.  By focusing on the distorted perception of beauty that much of the fashion industry is

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