Behind the Scenes At The Battle of Kruger

One of the hottest videos on YouTube this past year is the Battle at Kruger video featuring the amazingly watchable battle of lions, crocodiles and buffaloes on a Safari.  The video is nearing 8 million views in just a few months, and is an obvious prediction to take over the crown from the Free Hugs

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The Complete Gallery Of Simpsons Movie Marketing

In what may go down in history as one of the biggest integrated movie marketing efforts in the history of Hollywood, the pre-promotion for the upcoming Simpsons Movie is in full swing right now.  Unlike many other Hollywood promotions, the marketing for the Simpsons movies is going beyond billboard and print, beyond television, and beyond

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Live Earth Includes DC, Thanks To The Native Americans

Today might be the largest simultaneous social marketing event ever staged – as Live Earth concerts light up stadium stages on 7.5 stages on 7 continents.  In case you’re wondering, the "0.5" stage is right here in DC.  The concert taking place now is at the American Indian Museum after they offered their venue for

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One Hour No Power Campaign – And Other Ways to Save Th ...

I love a good grassroots campaign to change the world – and usually I do all I can to help these causes when I find them.  The latest one that’s caught my attention is the "One Hour No Power" campaign which is asking everyone today at midday in your local time to forego using all

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Hellmann's Takes Search For "Real Food" Into ...

Today the Wall Street Journal published a piece about our upcoming branded entertainment campaign that we are officially launching tomorrow for Hellmann’s in partnership with Yahoo! Food.  Not surprisingly, the site is going to be supported by a large online ad buy across Yahoo and we are doing lots of related PR activities with the

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500 Things You Can Learn From A Supermodel

You may think there isn’t much you can learn from a super model – but you’d be wrong. The job of a model is to look good.  We all know that part of this look can be due to creative photoshop artistry and “post-production” – as exposé style videos such as Dove’s Evolution powerfully illustrated.  What

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SxSW, Nuclear Tacos, and Other Authentic Experiences

Last night I had nuclear tacos.  You’ve probably never heard of them until last night, but as part of Mozilla’s BBQ event, the nuclear tacos were out in force.  Today there are lots of images of Flickr of people experiencing nuclear pain and several images of the actual tacos and event (including the one at

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KLM Redefines How an Airline Can Use Social Networks

There is usually only one situation when travelling by air that warrants travellers banding together in a community.  Unfortunately, it is usually when they unite in dissent and outrage about the way they are being treated by airlines.  Apart from the "community" of frequent flyers, the airline industry has typically done a terrible job of

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Blockbuster Poaches Netflix Customers with "President&# ...

Netflix has always focused on innovation with everything from their award winning user interface to the longstanding Netflix Prize.  Aside from technical innovation, they have also pioneered a new business model for online on-demand movie downloading by charging consumers based on the hours they watch, streaming movies without actually downloading them and letting users switch

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Read This Before Sending Free Stuff to Bloggers …

Karl over at ExperienceCurve posted an interesting question for bloggers yesterday about how you would react to getting free products as a blogger and what sense of obligation you might feel.  Nokia is experimenting with this, and just about every consumer products brand I work with is considering it and trying to find the right

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