Discovery Channel Uses Social Networking To Freak You Out

I have never been a big fan of horror movies. Getting scared on purpose was never something that I quite understood. One of the scariest movies I ever saw, though, was a film back in 1995 called Outbreak with Dustin Hoffman which showed the response that the world would likely have to a global pandemic

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Why The "Old Spice Guy" Might Be The Perfect Brand ...

You might have seen a randomly bare chested and very good looking guy doing a bunch of short videos that look suspiciously like a funny commercial that has been on TV for months for Old Spice. Starting from a series of ads, over the last 48 hours the advertising team for Old Spice has created

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How To Salvage Your Brand On Facebook: Lessons For Nestle

If you haven't seen it by now, the Nestle brand* has run into a bit of a brand crisis on Facebook thanks to a combination of a coordinated attack from Greenpeace and missteps from the brand in communicating with consumers through the social media environment (for a good recap of the situation and analysis, read

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6 Lessons From the Best Marketing Campaign Ever

Last month an unlikely underdog stunned the marketing world at the International Cannes Advertising Festival. At the show, a single marketing campaign took home a Grand Prix award in three categories simultaneously–direct, cyber and PR– something that had never happened before in the 50+ year history of the show. Contrary to what you might expect,

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Why Google & Virgin America's Online Scavenger Hunt ...

Early this morning Google Apps partnered with Virgin America to launch a unique campaign where they invited people taking Virgin America flights all day, as well as those sitting on computers at home or work to participate in an online scavenger hunt for clues to answer questions they would pose at you on a website

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Got Controversy? Why Your Brand Needs One Today

A recently released book that I contributed to asked the question with it’s subtitle, "why don’t they get it?" It’s a fitting question today, as brands are often divided into those that understand the power of conversation and those that don’t. Slowly, however, brands are adding their names to the ranks of those that get

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4 Ways Social Media Could Save The Arts

Last week I had the fortune to be part of an event that we should all care about. It was a meeting of the National Arts Marketing Project, a conference sponsored by the Americans for the Arts and designed to help art based organizations around the country use marketing to drive more engagement, subscriptions, and

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The Do NOT Vote Campaign

As a parent, I appreciate reverse psychology. My kids are still at the age where it works, so I’m a big fan. Apparently when they become teenagers, it still works but only if you tell them not to do something. The problem is that it is usually something that you actually don’t want them to

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Microsoft Finally Tries To Tell The Story Of Vista

During my time in Beijing for the Olympics, I was using a Lenovo Ideapad U110 to blog, capture and upload images and video and video chat with my family. Loaded on the machine was Microsoft Vista, and so I had my first experience using the much maligned new operating system from Microsoft. About the same

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The Great #080808 Beijing Olympic Twitter Campaign Catches F ...

Anyone who has been to enough events with social media creators knows that it is inevitable that people will find a way to connect and find one another. To a degree, Twitter first caught on from this need a year and a half ago at SXSW in 2007. I have witnessed it over and over,

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