Going Horizontal on the Internet

Most everything outside of the Internet is vertical.  We walk upright.  Skyscrapers are, well, sky-high.  Books are printed in portrait sizes.  Memos, printouts, legal documents too are all printed vertically.  Newspapers, magazines, guidebooks – again, the majority are all vertical.  Yet computer screens and TV screens are horizontal.  Television and movies take advantage of this

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The New Gap.com Focuses Between Browsing and Buying

The unending focus on converting "browsers to buyers" has become a mantra for retail ecommerce sites driving an increasingly formulaic approach to interface design.  Select a type of product, filter by brand, price, or size, select the one you think you want, and add it to your cart.  Unfortunately, this negates the more frequent task

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360 Degree Digital Influence

Though I consider myself a marketing-guy at heart … the past few years of my career have been spent working first in advertising agencies, and most recently in a large public relations agency.  Ok, I know they’re all connected – but today I’m glad that I’m in public relations.  With the rise of blogs, and

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Contextual Advertising – The Cure for Database Poisoni ...

Whoever has the misfortune of the email address bob@bob.com definitely hates me.  If he exists, I’d like to apologize to him for the hundreds of sites that I’ve avoided providing my real details to by usurping his good name.  Of course, I also have my own email address set up just to register on sites

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The Rule of Recency – Why Updating Content Matters

A recent ad in the Washington Post takes aim at the Monster.com’s of the Internet who have taken away ad revenue from job classified ads (a cash cow for newspapers in the past).  The ad copy reads "The average job listing in The Post is 2 days old. The average job listing online is 2

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RSSvertising, Newspaper's Last Hope

About 2 years ago, I probably installed my first popup blocking software.  And I always remember The Washington Post as the last straw which drove me to find and install it.  At the time, the popups on the site were so distracting to the user experience, I could barely get through a paragraph before the

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Virtual Networking and a New Standard for Online Profiling

Leading up to the Ad Tech conference in Chicago next week, all participants received an invitation to create a virtual profile of themselves to help maximize their experience at the conference.  There is a fantastic feature in the profile setup area that will weight your various roles, industries, and interests based on the relative importance

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Orbitz is down – CRM opportunity?

Orbitz.com is down – an extremely rare event for large ecommerce sites these days.  I’m sure there will be articles in the coming days about the real cost of this outage for Orbitz.  And at this point it’s still down with only their admission that "We are aware of the problem and are working to

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Quark skips integrating direct mail campaign with website

I got my second great direct mail piece today from Quark selling the features of their latest release, QuarkXPress 6.5.  They are a series of postcards, and each highlights a different feature of the software and explains it through targeted copy and testimonials aimed at print graphic designers with language like "No doubt about it. 

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Lessons in Online Marketing to Busy Moms

MarketingSherpa released a case study today about how Gymboree revised their website to better meet the needs of busy moms shopping for children’s clothing online.  Some interesting lessons in here for any campaign targeting moms, including: Moms are multi-tasking at certain times of the day – "moms are so busy that they’re hopping online as

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