The Arrival of Product Placement on Blogs

Anyone in the marketing and advertising industry has probably followed the evolution of product placement on TV and in films with interest.  With the Tivo phenomenon changing how consumers view (or skip) the 30 second spot, some say the future of television is in product placements.  But what about product placement and sponsorship on blogs? 

Continue reading »

The Importance of a Movie Theater Website

Searching for a movie this weekend, I cursed my way through yet another painful online experience dealing with AMC Theaters.  The main problem, in their case, is that I know their brand and I have been to their theaters.  And because I do, I have higher expectations from AMC.  For one, I assume the theater’s

Continue reading »

Wikipedia No Longer Defines the Wiki

Part of the appeal of the Wikipedia phenomenon has been that in a group edited model, it is more likely that individual biases in writing can be removed through frequent editing.  Indeed, for many of the self appointed Wikipedians who guard the content of Wikipedia, their mission in life is to objectivize any entries that

Continue reading »

What's In Your Firefox?

I love Firefox.  From its signature "tabbed browsing" to its open source heritage – Firefox has experienced huge growth thanks to the legions of brand believers who have spread the word about Firefox.  The Firefox brand has become a badge of honor – just as most graphic designers would never willingly choose to use a

Continue reading »

A New Way of Sharing Patient Opinions Online

The phenomenon of Internet users sharing their opinions about products and services online is well into the mainstream now, with large etailers like Amazon.com encouraging customer reviews, sites like TripAdvisor asking travellers to review lodging in destinations around the world and  ratings systems for buyers to evaluate sellers on sites like ebay and others.  Online,

Continue reading »

Are Domain Names the Next Tagging Phenomenon?

Tagging is in right now.  From a network for teens to Yahoo’s purchase of del.icio.us and Flickr … everyone in the industry is betting big on tagging.  And why shouldn’t they?  Search is no longer the only way to find information online. Jakob Nielson (the controversial usability guru) even categorized search engines as leeches. That

Continue reading »

Spun and Peerflix – Online DVD Trading Then & Now

One of my favourite holdover sites from the dot-com era that is still around today is Spun.com.  I have always loved the idea of creating used cd and dvd store online for people to sell their old stuff and use credits to buy new stuff.  I think I still have a spundex somewhere.  I came

Continue reading »

GMC's New Viral Campaign Fails to Deliver

In times square this weekend, I spotted a long billboard with mathematical equations and schematic drawings along with the cryptic URL – www.beyondthedrawingboard.com.  Unfortunately, a visit to the website delivers neither a new online community for tech geeks, nor an innovative new virtual drawing board for users to collaborate on.  Instead, the site is nothing

Continue reading »

Making A Successful Restaurant Website

Like many last minute males, I spent last night searching online for restaurants in the Washington DC area to plan that perfect last minute romantic evening out with my wife for Valentine’s Day. As I surfed online, I recalled my dot-bomb efforts to launch www.dc-restaurants.com almost ten years ago (the design stinks, it hasn’t ever

Continue reading »

BLOG = Better Listing On Google

Shawn Gold shared this great soundbite at the AdTech conference in Chicago more than a month ago, and it stuck with me as a wonderful distillation of what many bloggers and non-bloggers have already noticed … search engines love blogs.  In a way, the structure of blogs is a throwback to the days of academia

Continue reading »