Learning from Blackberry's Social Media Marketing Mista ...

Blackberry’s recent "Share Your Stories" campaign was inspiring for me, though probably not in the way they intended.  I actually love my Blackberry, but their entire "Share your Story" campaign just struck me as lacking in any of the lessons many other marketers have learned about Web 2.0 marketing and what works in social media. 

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Jaman and The New Global Niche

Ethnicity has always been an appealing niche for foreign language newspapers and magazines to local cable television programs.  Restaurants, churches and temples are all centers for exploring global cultures in the real world.  Yet on the Internet, the most successful ethnically focused sites seem to be the online dating sites such as Shaadi.com, JDate and

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10 Secrets of Successful Online Community

This past weekend I was moderating a panel at CommunityNext, a smart event focused on everything about online communities coordinated by Noah Kagan.  The event was a fun gathering of extremely smart folks from some of the hottest online communities today – and panelists/speakers shared many great thoughts on topics ranging from how to be

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The Online Travel Marketing Paradox

There is a problem with every online travel resource out there today – and no one seems to realize it.  Over the past decade, online travel resources have been reinventing how people in the US are planning, booking and organizing their trips – all while the role of travel agents has been redefined and in

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IdeaBar: CGM, the SuperBowl and a New Model for TV Advertisi ...

The Superbowl is the real start to the new year for the advertising industry.  Just as the Chinese new year comes on a delay from the celebration of January 1st, the Superbowl manages to turn public attention to advertising in a way that is far beyond the other 364 days of the year.  As the

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IdeaBar: "Beaconvertising" And New Social Media Ph ...

This post is not about the iPhone.  You might have heard that many people believe the latest innovation from Apple will not only revolutionize the mobile phone industry, but maybe even the future of mobile marketing.  Whether it does or doesn’t, in the short term, it’s easy to forget that ideas for innovation may come

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Trendspot: Simplicity Marketing from Apple, Nintendo, and UP ...

Like anyone else, I find Steve Job’s product launch presentations to be mesmerizing.  Apple is certainly getting their mileage out of his typically irresistable keynote performance from Macworld, where Jobs announced the iPhone – marketing the download from the homepage of the iTunes store and probably getting millions of downloads already.  Yesterday evening, I also

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The 5 Reasons Some User Interfaces Suck on Purpose

Once upon a time I used to focus my efforts on helping my clients create great user experiences.  I even wrote a Masters level thesis on User Interfaces and the user experience.  Somewhere along the way, I realized that my real passion was in marketing – but those days of architecting usable interfaces comes in

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Are you Going Beyond Tabasco?

I like my food spicy.  The problem is, for most restaurants – it just doesn’t pay to make food really spicy.  If it is, a large number of customers will send it back, and once you’ve added the spices, you can’t remove them.  So the safe solution for most restaurants is to offer a way

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CES and Marketing in the Age of Control

Last night Bill Gates shared his vision of the future to kickoff the Consumer Electronics Show – and focus attention during the annual gadget-fest on the role of Microsoft’s Vista in how consumers will be using electronics and technology in the coming year.  Not surprisingly, his focus was on "connected experiences" and how the vision

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