5 Ways To Improve Your Blog

Blogs are an evolution, and keeping it up is a big commitment.  Usually you end up focusing on just creating new content on some sort of consistent interval, but the biggest problem with keeping a blog up to date is revising all those elements you once thought you would use, but now realize are not

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3 Things We Need (Besides the iPhone) To Revolutionize Mobil ...

As writeups of experiences with the iPhone cover blogs and traditional media today – many marketers will likely be reconsidering what their mobile marketing strategy should be in a world bound to evolve rapidly now that the iPhone is in people’s hands.  John Bell, the head of our Digital Influence group, has a great post

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Hellmann's Takes Search For "Real Food" Into ...

Today the Wall Street Journal published a piece about our upcoming branded entertainment campaign that we are officially launching tomorrow for Hellmann’s in partnership with Yahoo! Food.  Not surprisingly, the site is going to be supported by a large online ad buy across Yahoo and we are doing lots of related PR activities with the

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Rebranding And Announcing A New Book Deal

This blog quietly turned two years old about two weeks ago – and though it was tempting to do a post just about that, there was a good reason for waiting.  Today I have two announcements – one relatively small and one relatively big.  The first small one, is that I have rebranded this blog

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Is Keeping Your "Classic" Version a Necessity?

Launching a site quickly around an idea to claim a first mover advantage is rapidly becoming a mantra for new Web 2.0 startup sites.  As new social networks and other types social media tools on websites pop up – many are simply exploring an idea quickly to see if it sticks, and aiming to put

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US Government Uses Blog Summit to Foster Discussion on Pande ...

Consider this a fair warning – this week I will often be blogging about client work as I contribute to the Climate Response Blog.  As I head to London for that event, simultaneously our team has been spearheading a bold new initiative for the Department of Health and Human Services designed to engage bloggers in

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How to Create a Social Media Bio in Typepad (without HTML)

If you are already a Movable Type or HTML expert, this post is not for you.  But many fellow bloggers who are Typepad users (but not programming saavy) asked how I created my Social Media Bio and how they might do the same.  For all of you that asked, here is how I hacked mine

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Lessons From WuFoo on Making a Fun User Interface

Over the past ten years of working with Internet sites and seeing thousands of different design, layout and interface choices, I’ve heard of user interfaces described in many terms.  Professional, usable, intuitive, clear, soft, hard, fast, friendly … just about any adjective you can think of has been applied by clients in describing the kind

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4 Trends That Signal the Future of Online Retail

In the industry I work in, it’s easy to get overly passionate about all of the new sites emerging every day that fit into this Web2.0 classification the industry has created.  The majority of these sites are willing to trade short term revenue for the prospect of building up a user base.  New users have

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Inside the Art of Brand Personality: A Preview of Ad-Tech Pa ...

Tomorrow I will be leading a fantastic panel of social media personalities talking about the art of creating and fostering a brand personality through social media.  As I have shared before, I am extremely excited about this session and in particular about learning from the panelists who are participating about how they have managed to

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