US Government Uses Blog Summit to Foster Discussion on Pande ...

Consider this a fair warning – this week I will often be blogging about client work as I contribute to the Climate Response Blog.  As I head to London for that event, simultaneously our team has been spearheading a bold new initiative for the Department of Health and Human Services designed to engage bloggers in

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How to Create a Social Media Bio in Typepad (without HTML)

If you are already a Movable Type or HTML expert, this post is not for you.  But many fellow bloggers who are Typepad users (but not programming saavy) asked how I created my Social Media Bio and how they might do the same.  For all of you that asked, here is how I hacked mine

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Lessons From WuFoo on Making a Fun User Interface

Over the past ten years of working with Internet sites and seeing thousands of different design, layout and interface choices, I’ve heard of user interfaces described in many terms.  Professional, usable, intuitive, clear, soft, hard, fast, friendly … just about any adjective you can think of has been applied by clients in describing the kind

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4 Trends That Signal the Future of Online Retail

In the industry I work in, it’s easy to get overly passionate about all of the new sites emerging every day that fit into this Web2.0 classification the industry has created.  The majority of these sites are willing to trade short term revenue for the prospect of building up a user base.  New users have

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Inside the Art of Brand Personality: A Preview of Ad-Tech Pa ...

Tomorrow I will be leading a fantastic panel of social media personalities talking about the art of creating and fostering a brand personality through social media.  As I have shared before, I am extremely excited about this session and in particular about learning from the panelists who are participating about how they have managed to

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The Indian Film Festival, Permanence and the Internet

Last night I had the chance to attend the opening of the Indian Film Festival here in LA, which opened with a film called Provoked featuring Aishwarya Rai and Naveen Andrews.  The film tackles the difficult topic of domestic violence and is based on a true story.  After watching the story being told and thinking

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The ROI of Blogging: Share Your Top 5 Stories

Two months ago, Charlene Li of Forrester produced a report on the ROI of blogging by comparing the relative spend on blogs to the spend required for focus group based research.  While some people immediately pointed out flaws in this reasoning, it was a great first step towards trying to define a model for measuring

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The Blog Screen Size Paradox

Most bloggers or site owners pay a lot of attention to their web analytics and stats.  The big three numbers for most of us are unique visitors, referring URLs and referring keywords.  Of course, there are other metrics you can look at, but most site owners tend to hone in on those three.  Of all

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A Friday Question: Do We Need Platformism?

This idea is sure to rile some people up.  We are all familiar with the concepts of other "isms" where we are judged based solely on looks, race, physical appearance or some other subjective measure.  Sexism, Racism, Elitism … these are things no one likes, and most educated people know these are wrong.  The issue

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Learning from Blackberry's Social Media Marketing Mista ...

Blackberry’s recent "Share Your Stories" campaign was inspiring for me, though probably not in the way they intended.  I actually love my Blackberry, but their entire "Share your Story" campaign just struck me as lacking in any of the lessons many other marketers have learned about Web 2.0 marketing and what works in social media. 

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