How The iPad Will Transform Mainstream Media (But NOT The We ...

If you believe some pundits and fanboys, the coming of the iPad and the new market for Tablet PCs that it is expected to open up will revolutionize how I use a computer. It will change the way I browse the Internet, do email and make coffee in the mornings. Here are a few choice

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Don't Be A Password Nazi: Rethinking Your Approach To P ...

How many sites are you currently registered for? Unless you are particularly organized with all your sites, usernames and passwords in one place – chances are there are probably too many to count. Among those dozens or hundreds of sites, there are a select few that you access everyday and the rest fall into your

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How to Speak at a Conference Without Getting Skewered on Twi ...

I’m headed to NY this morning to speak at an IAB event dedicated to social media and user generated content. It’s first of two events this month put on by large marketing bodies where the entire event is focused on social media (the second is OMMA Social in a few weeks). It’s certainly a sign

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Addictomatic Offers The Ultimate Ego Search

If you’re among the social media initiated, chances are you are Googling yourself more than once a day. In fact, you probably have Google alerts set up with your own name to notify you (and your ego) whenever anyone mentions you. It’s ok, you can admit it. As many of us build our digital profiles

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Blog Marketing Skill #1: Master the Ego

Blogs are all about ego.  Anyone who disagrees is just kidding themselves.  Of course, ego is a word that comes with all sorts of connotations.  Many people assume it is bad.  To a degree, marketing has always been about ego, because it is a necessary element of each of your personalities.  However, here is the

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Guest Post: Creativity 2.E

The Evolution of Creativity is Underway.  Which Side Are You On?By David Armano Are you a Planner who thinks about design?  Maybe you are a designer who obsesses about the business impact of your designs.  Or you might be an Information Architect who thinks about motion, transitions, multimedia, and uses tools like storyboarding and visual

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Influential Marketing Blog Featured in Wall Street Journal

Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading  section of the Wall Street Journal yesterday in an article by Keith Huang.  As Jay Berkowitz from Ten Golden Rules shares on his team blog, my blog was one of 60 resources that they recommended to the

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5 Web2.0 Sites That Don't Forget About Usability

Several years ago I wrote a two hundred page thesis for a Masters program all about user interfaces.  The premise was that simplicity and usability were guiding principles to making any online site successful (seems obvious, I know, but it didn’t use to be).  Since the late nineties, the importance of usability had slowly been

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How To Find Sites Faster Online Without Using Google

Google is great when you are searching for a single webpage or source of information.  Many of my searches still fit that category – so I’m a big Google user.  The problem is, more and more often I find myself searching not for a single page, but for a web site.  A lot of times

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What Most Social Networks Do That People Hate …

I sign up for a lot of social networks.  Part of my job involves reviewing new sites and knowing what is being launched and as a result I end up signing up for 2-3 new sites a week.  Of course, I don’t actively use all those sites – but for those that I have signed

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