Guest Post: Creativity 2.E

The Evolution of Creativity is Underway.  Which Side Are You On?By David Armano Are you a Planner who thinks about design?  Maybe you are a designer who obsesses about the business impact of your designs.  Or you might be an Information Architect who thinks about motion, transitions, multimedia, and uses tools like storyboarding and visual

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Influential Marketing Blog Featured in Wall Street Journal

Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading  section of the Wall Street Journal yesterday in an article by Keith Huang.  As Jay Berkowitz from Ten Golden Rules shares on his team blog, my blog was one of 60 resources that they recommended to the

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5 Web2.0 Sites That Don't Forget About Usability

Several years ago I wrote a two hundred page thesis for a Masters program all about user interfaces.  The premise was that simplicity and usability were guiding principles to making any online site successful (seems obvious, I know, but it didn’t use to be).  Since the late nineties, the importance of usability had slowly been

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How To Find Sites Faster Online Without Using Google

Google is great when you are searching for a single webpage or source of information.  Many of my searches still fit that category – so I’m a big Google user.  The problem is, more and more often I find myself searching not for a single page, but for a web site.  A lot of times

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What Most Social Networks Do That People Hate …

I sign up for a lot of social networks.  Part of my job involves reviewing new sites and knowing what is being launched and as a result I end up signing up for 2-3 new sites a week.  Of course, I don’t actively use all those sites – but for those that I have signed

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5 Ways To Improve Your Blog

Blogs are an evolution, and keeping it up is a big commitment.  Usually you end up focusing on just creating new content on some sort of consistent interval, but the biggest problem with keeping a blog up to date is revising all those elements you once thought you would use, but now realize are not

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3 Things We Need (Besides the iPhone) To Revolutionize Mobil ...

As writeups of experiences with the iPhone cover blogs and traditional media today – many marketers will likely be reconsidering what their mobile marketing strategy should be in a world bound to evolve rapidly now that the iPhone is in people’s hands.  John Bell, the head of our Digital Influence group, has a great post

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Hellmann's Takes Search For "Real Food" Into ...

Today the Wall Street Journal published a piece about our upcoming branded entertainment campaign that we are officially launching tomorrow for Hellmann’s in partnership with Yahoo! Food.  Not surprisingly, the site is going to be supported by a large online ad buy across Yahoo and we are doing lots of related PR activities with the

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Rebranding And Announcing A New Book Deal

This blog quietly turned two years old about two weeks ago – and though it was tempting to do a post just about that, there was a good reason for waiting.  Today I have two announcements – one relatively small and one relatively big.  The first small one, is that I have rebranded this blog

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Is Keeping Your "Classic" Version a Necessity?

Launching a site quickly around an idea to claim a first mover advantage is rapidly becoming a mantra for new Web 2.0 startup sites.  As new social networks and other types social media tools on websites pop up – many are simply exploring an idea quickly to see if it sticks, and aiming to put

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