Forget Eating Your Own Dog Food – Just Try Buying It & ...

Have you ever heard the expression – “to eat your own dog food?” It’s a rather crude cliché to make the point that sometimes the best way to understand your customer is to experience your product the way that they do. In the automotive industry, this was often cited as the principal behind giving people

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How To Get Your Lawyers To Let You Do What You Want

In the field of medicine, sometimes a patient armed with the right information can make an impact in their own healthcare through self diagnosis and get the right treatment faster as a result. This idea of self diagnosis is relevant in the legal world as well, only it's not about diagnosing a problem. There is

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Forever

The US Postal service has a special kind of stamp. After raising the postage rates a few times in the relatively short timeframe of a few years, the USPS was getting criticized by people across the country for making their current stamps they had at home obsolete. If you bought your stamps at a time

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8 Marketing Lessons From "The Rescue"

On April 25th, tens of thousands of people across the world “abducted themselves” as part of “The Rescue” in a show of support for the child soldiers that have been recruited over the past 20+ years as part of the conflict in Uganda and neighboring countries. The documentary has spawned several interesting real life advocacy

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7 Things Mom Bloggers Want To Say To PR People

When the digital moms segment aired on the Today Show, I had over a dozen colleagues and clients email me to ask if I had seen it. It is clear that Mom bloggers have certainly reached the public mind in a way that excites many marketers. Over SXSW, I had several opportunities to sit down

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Don't Be A Flack … Why Bloggers Need Personal Pit ...

As a blogger for now nearly five years, I get my fair share of pitches from PR people and companies. So when I was updating my website and adding a top navigation bar and new pages with information about speaking, media and other things … I knew I would want to address the topic of

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Why Content Spam Works And 3 Ways To Fight It

I am a marketer and I have a few confessions to make. I click on all sorts of things I shouldn’t online. I request catalogs I might only read once. I subscribe to emails just to see who’s buying ads in them. And I sign up to beta test sites that I may only ever

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How to Stage An Effective Protest

As I write this, there is a protest going on outside of our office. People are playing drums, attracting attention and marching around in circles singing the same refrain over and over. They're not protesting us – or at least, I think they aren't, but aside from a sign that says something about wages and

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3 Reasons Super Bowl Ads Failed, And 3 That Worked

Most marketing blogs the day after the Super Bowl are sharing the same disappointment at the ads and how universally average they were. Meanwhile, some of the best campaigns of the Super Bowl season were efforts launched online or that had a significant online component, but the fact remains that many Super Bowl ads simply

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Welcome Jaiden Kumar Bhargava!

Warning: this post is not about marketing.  Well, it is sort of about branding.  We welcomed Jaiden Kumar Bhargava, our second baby, into the world yesterday at 2:18pm.  Labor and delivery went very quickly, everyone’s good and we’ll all be heading home from the hospital tomorrow.  Thanks to everyone for their emails and wall posts

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