The Emasculated Man, Super Bowl Ad Themes & 5 Best Strat ...

For several years now, I've taken the slightly different approach to doing a recap post of Super Bowl ads and instead of focusing on which ones I thought were the best or most entertaining, I try to break them down from a marketing point of view to share some lessons for anyone in marketing who

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What Vegas Can Teach You About Marketing

In a place best known for accidental weddings, expensive hangovers and overly plasticized lounge singers it may seem that there isn't much to learn when it comes to marketing. In fact, to amend a Vegas cliche, it may seem that what works in Vegas (for marketing), only works in Vegas. That's not entirely true, though.

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What Do YOU Want On Fridays? (A Live Poll)

So today is the last Friday before many people in the US head out for a holiday (including myself) and over that time I am planning to make some changes to the content of this blog – followed by a long overdue design overhaul early next year. As part of that, my aim is to

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Do You Know Someone Who Loves Your Brand?

For years in the automotive industry, marketers have known that getting someone to actually purchase a car depends on much more than the features and latest gadgetry. No one buys a car solely for the face detection alert software – though certainly something like that can influence the decision. What really sells those cars, though,

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Rural Audiences Say Size (Of Packaging) Matters

There was an interesting story recently in the Wall Street Journal talking about how computer manufacturers are heavily pushing into rural parts of China to convince more customers outside of major metropolitan areas to buy and start using computers. One particular campaign from Lenovo* uses a slogan featured in the WSJ piece of "Buy A

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Jay Leno And The End Of The Mass Broadcasting Era

Tonight On September 14th at 10pm EST in the US, a new experiment in television will take place that is both a sign of the times, and a quiet revolution in the way that broadcast TV (and perhaps media itself) will work. The Jay Leno Show will debut at its new time slot of 10pm

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Your Competition Isn't About What You Sell

This may come as a surprise, but your competition is not based on who sells the same thing you do. In fact, often it's not even about your product or your service.  The simplest way that most businesses define who they are competing against is other companies in the same category as you. If you

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TurboBasters, Folding Guitars and Business Lessons From Shar ...

During the brief fleeting time when The Apprentice used to be great, it was about business. Reality television, at its core, is typically about showcasing some type of conflict. Most often that conflict comes from relationships and unrealistic portrayals of “real people” acting badly, hornily or greedily. So when I first watched Shark Tank –

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10 Basic Rules Of Twitter (And How To Avoid Being A Twanker)

Twanker – An egocentric individual, celebrity or organization who uses Twitter only for one-way broadcasting about their own greatness. Twidiot – An individual or organization that uses Twitter only to talk about insignificant things no one cares about, like what they had for breakfast or their latest press release. One of the funniest things about

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Poken And The Evolution Of The Digital Business Card

The digital business card is not really a new idea. Over the past several years, it has evolved from the basic level of people including a URL on their physical business cards, to services now like Dropcard where you can send your details automatically by email, to sms based services like Contxts where you can

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