5 Insights From The 2012 Social Media Marketing Industry Rep ...

Earlier this morning the team at SocialMediaExaminer.com released their annual report on the state of Social Media Marketing. Based on the responses of over 3800 surveyed marketers, the report offers an interesting look at how businesses are using social media to grow and promote their businesses. As with any surveys of this type, you have

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How United Could Have Avoided Frustrating Staff And Alienati ...

This might surprise you, but Zappos doesn't offer standard overnight shipping. But for years customers of the site have been getting overnight shipping even though they didn't ask for or even pay extra for it. The reasoning is simple, if your customers have lower expectations – it is easy to consistently exceed them. We feel

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The Best And Worst Of Super Bowl Marketing Strategy 2012

I couldn’t help but feel sorry this year for anyone who only watches the Super Bowl ads for entertainment. Perhaps the most defining feature of all the ads this year was how uniformly uncreative and dated they were. Marketers turned to old and obvious gags like girls in bikinis and dogs (lots of dogs) to

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Everything You Need To Know About Twitter Strategy In Two Tw ...

How many times have you heard that being successful in using social media is all about engagement? I hate to be the bearer of bad news, but it isn't. For a consumer that is going on Twitter to complain about how their mobile phone doesn't have coverage, they don't want to be "engaged" with your

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The Agony Filter

There is a new travel website called Hipmunk that has an interesting philosophy about searching for the best flight deal online. Instead of showing you every flight combination that could save you an extra $12, they remove options that no normal human would choose. Sure you could save some money by taking two connections to

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What's Next For The World's Biggest Virtual Earthq ...

On October 21st of this year, nearly 8 million people across California dove under desks, strapped large appliances to the walls and participated in what could easily be called the largest virtual event of the year – if not the decade. It was called The Great Shakeout, an annual earthquake simulation that for the first

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The GAP Logo Poll: Is Ignoring Brand Equity A New Marketing ...

It is easy to take relationships for granted. This is in business or life, when something becomes so familiar it can fall into the back ground and its value becomes easy to forget. Last year Tropicana launched an entirely new brand look and had the customers up in arms about the new design*. Within months

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Why David Ogilvy Is Wrong About Dishonest Advertising

Image via Wikipedia As someone who works full time at the agency founded by David Ogilvy, there are plenty of reminders of his wisdom on the walls. Even online, at least once a day I see a tweet come through with someone quoting one of his famous sayings. So I don't disagree with him lightly,

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How Hanes & Dyson Are Winning By Naming The Problems The ...

One of the most basic premises of marketing is that you need to be able to articulate the consumer need that you are solving. The problem is that sometimes this need and your solution for it is a complex story to tell. Where marketing fails is when the process of describing this need and your

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How Writing "Content Time Bombs" Can Double Your B ...

Over the last five years since I have been blogging, I have dispensed my fair share of blogging advice. Though I never describe myself as a "social media blogger" who solely talks about social media in terms of adoration, I do get asked often to help those who may be starting out or trying to

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