The Arrival of Product Placement on Blogs

Anyone in the marketing and advertising industry has probably followed the evolution of product placement on TV and in films with interest.  With the Tivo phenomenon changing how consumers view (or skip) the 30 second spot, some say the future of television is in product placements.  But what about product placement and sponsorship on blogs? 

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A New Way of Sharing Patient Opinions Online

The phenomenon of Internet users sharing their opinions about products and services online is well into the mainstream now, with large etailers like Amazon.com encouraging customer reviews, sites like TripAdvisor asking travellers to review lodging in destinations around the world and  ratings systems for buyers to evaluate sellers on sites like ebay and others.  Online,

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Take the Multilingual Challenge: Globalize Your Blog

One of the things I have noted over the past year of blogging is that this blog receives a significant amount of traffic from locations outside of the US.  Intended or not, this blog has a global audience.  But like most of my fellow bloggers based in a single country, I don’t do much to

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TrendSpot: The Rise of Human Search Filters

The Trend:The same perceived lack of structure on the web that originally led Jerry Yang to create the first Yahoo Internet Directory is causing one of the most prevalent trends online today, the rise of human search filters.  Search engines are getting more sophisticated as algorithms get refined for every new spammers trick – to

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