I was on a short flight from NY back to DC yesterday and opened a copy of the NY Times to find a full page ad with the simple declaration “Marketing is BS.” Beneath that attention-grabbing headline, Adobe called this “Myth #1” as part of their campaign to speak to marketers and business people about
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What if Usain Bolt charged per hour to watch him race? It’s a ridiculous thought, of course. Yet we all know that the only reason he is able to run 100 meters in less than ten seconds is because of years of preparation. He has spent a lifetime training to be able to do what
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Today LinkedIn announced that they are creating an exclusive list of 150 celebrities and influencers who anyone will have the ability to “follow.” There will be no pesky 140 character limit on what these influencers can post (there’s a new blogging feature too) and the assumption is that they will share mostly business-related thoughts. Some
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If there is one fact I have seen over and over from just about anyone who runs a website … it is that we all are constantly dreaming about redesigning our sites. Almost from the day we launch, we can’t help thinking about all the things we would like to add to our sites and
Continue reading »I have been a fan of the Amazon Kindle device for some time now … and I ordered the new 7 inch Kindle Fire the day it was announced. This weekend I had the chance to try it out, and have been fairly happy. What I didn't expect, though, was to take away quite so
Continue reading »NOTE – To see a full visual roundup of the best and worst marketing, visit my London 2012 Olympic Marketing – Best & Worst Pinterest Board. As the world turn its attention to the Games in London today, I'll have to indulge my Olympic passion from afar this time around. I've been a lover of the Olympics
Continue reading »Last week I had the chance to deliver a keynote presentation at a merchandising event put on for some of the largest retailers in the US by the trade association Shop.org. I shared some trends built upon consumer behaviour and incorporating some startups that are getting a lot of attention right now. I don't share
Continue reading »July 18th isn't really a holiday all over the world, but perhaps it should be. It is the birthday of Nelson Mandela, and our team out of London is supporting an initiative to help this iconic South African leader get the recognition he deserves. So today, you can join people like Desmond Tutu, Eddie Izzard,
Continue reading »My current razor has three blades, but I am sadly certain that at some point pretty soon that will seem laughably low. The razor blade wars have been around for years – but each year the battles continue with new "innovations." The Gillette Fusion Power razor, for example, now features an "onboard microchip" to help
Continue reading »Curiosity isn't just for cats or cartoon monkeys. In fact, it may be one of the most powerful marketing forces that exists in the world today (and one I even wrote a guide for using several years ago). Thanks to a combination of our natural human urges and what constitutes a "breaking story" in today's
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