7 Magical Marketing Lessons From Disney World

Disney World isn’t just a magical place for families or kids.  It’s also pretty magical for marketers too.  The Disney Institute has been around for more than two decades teaching business people from any industry how to apply techniques that have been honed at Disney Parks over years and years.  Last week as I took

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Best and Worst of Super Bowl Marketing Strategy: 2013 Editio ...

Every year there seems to be another Admeter/Adbowl/Adrank type of contest that lets anyone register and vote for their favourite ads. Sure it’s nice when everyone has an opinion, but as any designer will tell you – opinions are like butts … everyone has one, but usually they stink. If you’re reading this, though, you

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The 2012 Influential Business Book Shortlist

The books on your shelf say something about you. That’s why most of us have books that we put on our shelves over the past year which we haven’t quite had a chance to read yet – but still display as a declaration of what we believe. As an author, I usually make it fully

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An Ingenious New Nonprofit Proves That Maybe You CAN Buy For ...

It’s the holiday season and we’re in that delightfully slow week between Christmas Day and New Years where many of us have a chance to step out of the craziness of daily life, forget about work and just take a lazy little break. For many people in the world, however, this week won’t offer much

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2013 Trend – Heroic Design

What’s the Trend? Design takes a leading role in the introduction of new products, ideas and campaigns to change the world. For several years, leading companies have started to see design as a competitive advantage, but in the coming year design may hold the solution to the world’s biggest challenges. Partially because the solutions themselves

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2013 Trend – Hyper-Local Commerce

What’s the Trend? New services and technology makes it easier for anyone to invest in local businesses and buy from local merchants. The consumer desire to “shop local” will have plenty of help in the coming year from a suite of online tools, innovations and personalization technology that help anyone in any location around the

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2013 Trend – MicroInnovation

What’s the Trend? Thinking small becomes the new competitive advantage as slight changes to features or benefits create big value. We generally live in a world that celebrates the big idea and always encourages everyone to have more of them. Yet many business gurus who focus on innovation within companies all agree that often it

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2013 Trends – Friend-Sourced Travel

What’s the Trend? New and old friends change the travel experience by curating where to go, and offering more local authentic experiences. Your friends are the new travel agent and tour guides, as a host of new services online and offline enable any traveler to get recommendations for unique experiences from friends. Beyond recommendations, this

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2013 Trend – Healthy Content

What’s the Trend? Healthcare organizations feel pressure to create more useful and substantial health content to satisfy increasingly empowered patients who have become unreachable through purely marketing or advertising messages. The “empowered patient” is a trend that has been growing for the past several years, and now historically slow moving healthcare organizations are finally starting

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2013 Trend – Degree-Free Learning

What’s the Trend? Quality of E-learning content explodes as more students consider alternatives to traditional college educations. The eLearning trend moves beyond just hobbies to finally present a tempting alternative to a traditional college education – leading to much higher quality educational content online as more thought leaders in every industry (including leading University Professors

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