The Super Bowl Best and Worst Ads

Every year there are lists of the best and worst ads from the Super Bowl – and usually I look at them with frustration because they have nothing to do with advertising effectiveness … just pure entertainment.  Entertainment is fine, but it’s hard to imagine that any of the advertisers in the Super Bowl will

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Going Micro: Affiliate Marketing Online Finds a Niche

Here’s a question.  If you are a marketer trying to reach consumers, would you rather hit 500,000 people in one site, or use 1,000 different sites (with a readership of 500 unique people each) to reach the same number of individuals?  Making the broad assumption that a higher majority of readers of smaller publications are

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Intelligent TV and Online Communities

There is a battle going on in the world of television.  On one side are the lovers of "intelligent" TV.  Shows like Lost, West Wing, 24, and others that require a level of concentration and intelligent involvement in the story lines.  On the other side, is "Darnell" TV – reality shows (often created by Mike

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TrendSpot: The Rise of Human Search Filters

The Trend:The same perceived lack of structure on the web that originally led Jerry Yang to create the first Yahoo Internet Directory is causing one of the most prevalent trends online today, the rise of human search filters.  Search engines are getting more sophisticated as algorithms get refined for every new spammers trick – to

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FutureMe.org

It’s late and I’m doing some last run throughs for a client presentation tomorrow morning and can’t keep my mind from wandering a bit.  I was thinking about the future and how some of our conclusions to be presented tomorrow as part of a discussion of "new media" might seem archaic if I were to

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The Storyteller Instinct at We Media

Attending the We Media conference last week, one key theme began to emerge for me from the many insightful panels  — that the "storyteller instinct" is the driving force behind much of the change happening in the media industry today.  Consumer generated media, in large part, is driven by individuals’ need to tell their stories. 

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Collective Voice and Blogs

The theory of an encyclopedia built through the collective contribution of thousands of laypersons seems to defy logic. After all, how can you rely on individuals to work together with relatively few rules in order to develop a common encyclopaedic view of the world?  But despite the obvious problems, Wikipedia works – an online measure

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BridgeBlogging for Social Awareness

The launch and initial success of Current TV is just one of the many new manifestations of this idea of citizen journalists who are augmenting, and some would argue, overtaking traditional media in terms of credibility in reporting real life as it happens.  Aside from empowering individuals and growing from its small and dedicated audience

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BlogDay2005

Yesterday was Blog Day 2005, a day when blogger Nir Ofir suggested everyone post a recommendation of 5 new Blogs (preferably, Blogs different from their own culture, point of view and attitude).  Looking at the list of posts about Blog Day, it was fascinating how far the idea travelled, from Ofir’s original posting on June

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360 Degree Digital Influence

Though I consider myself a marketing-guy at heart … the past few years of my career have been spent working first in advertising agencies, and most recently in a large public relations agency.  Ok, I know they’re all connected – but today I’m glad that I’m in public relations.  With the rise of blogs, and

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