Westin Offers Widgets For Renewal In New Website to Launch T ...

Starwood is continuing their emerging focus on creating iconic lifestyle brands out of the multiple hotel chains they own with a new website called "Find Renewal" that will officially launch and be announced this Tuesday.  Marc Schiller, CEO of Electric Artists and fellow blogger pointed me to the new site, one of several efforts for

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Flat Whites in DC: Why Thinking Outside Your Region Matters

There is a restaurant in the Washington DC area called Cassatts which is the only location in all of DC where you can get a flat white.  For most people that might not mean much, but for anyone who has lived in Australia or New Zealand, the thought of starting a morning without your flat

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Are You Marketing Your Product Backstory?

Several weeks ago, I noted an interesting story about how Dole is offering "farm codes" printed onto stickers that are placed on organic bananas offering consumers the chance to get to know more about the farm that grew the banana by visiting www.doleorganic.com.  On Dole Organic, you can see such information as a description of

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KLM Redefines How an Airline Can Use Social Networks

There is usually only one situation when travelling by air that warrants travellers banding together in a community.  Unfortunately, it is usually when they unite in dissent and outrage about the way they are being treated by airlines.  Apart from the "community" of frequent flyers, the airline industry has typically done a terrible job of

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IdeaBar: Creationstorms

Over the weekend I revisted ShootExperience, a site that has the really interesting premise of getting people together in a single location at a set time to photograph in a community and share images.  Describing their mission as "helping people to rediscover their everyday environment and lives through photography,"  the site has launched the Connective

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Jaman and The New Global Niche

Ethnicity has always been an appealing niche for foreign language newspapers and magazines to local cable television programs.  Restaurants, churches and temples are all centers for exploring global cultures in the real world.  Yet on the Internet, the most successful ethnically focused sites seem to be the online dating sites such as Shaadi.com, JDate and

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IdeaBar: The Secret Menu Item

There is a restaurant at the Hard Rock Cafe in Las Vegas called Mr. Lucky’s 24/7.  As the name suggests, it’s open all the time every day – but that’s hardly unique in Las Vegas.  Their menu is like most other menus at cafe restaurants in hotels … serving the usual entrees coupled with the

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The Online Travel Marketing Paradox

There is a problem with every online travel resource out there today – and no one seems to realize it.  Over the past decade, online travel resources have been reinventing how people in the US are planning, booking and organizing their trips – all while the role of travel agents has been redefined and in

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IdeaBar: "Beaconvertising" And New Social Media Ph ...

This post is not about the iPhone.  You might have heard that many people believe the latest innovation from Apple will not only revolutionize the mobile phone industry, but maybe even the future of mobile marketing.  Whether it does or doesn’t, in the short term, it’s easy to forget that ideas for innovation may come

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Are you Going Beyond Tabasco?

I like my food spicy.  The problem is, for most restaurants – it just doesn’t pay to make food really spicy.  If it is, a large number of customers will send it back, and once you’ve added the spices, you can’t remove them.  So the safe solution for most restaurants is to offer a way

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